Monday, July 14, 2014

How to Make a Website Search Engine Friendly?

Search engines are can be controlled on how they crawl and interpret the web content. A webpage does not mostly look the same to individuals as they look to a search engine. Below are specific technical aspects of modifying web pages so that they are structured to make the search engines friendly.

Provide visitors with the information they are searching for
Provide high-quality contents on your pages, most importantly your homepage. This is a simple but most vital thing to do. If your web pages contain useful information, it will entice webmasters to link to your website. In creating a useful, information-rich site, create pages that accurately and clearly describe your topic. Think deeply about the key words users are likely to type most frequently and include those keywords on your website.

Ensure that other sites link to yours
Links enable crawlers find website and can give sites greater visibility in the search engine searches. When providing results for a search engine, Google always uses sophisticated text-matching techniques which will display websites that are both relevant and important to each search. Only make use of natural links because they are useful for the ranking and indexing your website.

Create a website that is easily understood by the search engines
The website should make good use of up to date technologies such as Cascading Style Sheets (CSS) to limit the extent of formatting in the HTML code page. Make sure you remove the formatting and you are left only with pure content which search engines love and easily recognize.

Make your site easily accessible
Create your website with a link structure that is logical. Each and every page should be reached from at least a single static text link. Ensure you use a text browser, like Lynx, to assess your 4. Make navigation easy.

Create clear text links to all the parts of your website. Search engines does not follow image links or links that embedded in animations such as Flash, they get attracted to their navigation .

Track your progress with web analytics.
There are a whole lot of free options that one can use and most probably your content management system or web hosting service which already has reports and tracking of your website. Additionally, Google Analytics is easier to use and always provides a wealthy information that will be much useful in making your website much discoverable by search.

Content is King
Build great content and maintain it up to date. Develop a list of keywords and always create a good description for your website. The trick to creating a good site description is by making it as brief as possible, probably not more than 75 words. Pack your website with the most important keywords and make it appear like a single sentence. Always include this description at the top of your said home page. Do include your important keywords in the title of the website page and also in the name of the file.

Author-bio:

I Nikki Merrill and writing essays and other papers related with academic sphere am area of talent. As a professional writer, I give highlight to the innovation and creative superiority when I engage in writing articles. So far, I could carry out assignments for a lot of students across the world, articles essays and dissertation writing help different bloggers, journals as well as to some other online publications.

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Wednesday, May 21, 2014

How to cope trickily with More Competition in Online Marketing

Online promoting is all concerning connecting together with your potential customers United Nations agency dwell over the net. Although several businesses appear to be victimization it to draw in customers nevertheless most of them fail to try to therefore. However with the ways given below, you may actually find yourself creating an honest distinction in your on-line promoting efforts.

• Go for a lot of cohesive promoting campaigns

Most of the companies their net promoting drives sort of a strong hurly burly list while not truly having any long or short term strategic thinking. They solely apprehend to try to variety of things to be administered for his or her on-line activities, however, they're still not terribly positive concerning the items, that are making an attempt to realize or the ways that these activities are reaching out there. The simplest approach is to really establish your right audience, that you would like to focus and therefore the quantity of items, which you need to be place the items in situ to realize these goals.

• More social media promoting to targeted teams

The most necessary shift here goes from the scale of your contact list to its contents. Rather than searching for a lot of folks, you ought to be searching for higher potential customers from your social networking efforts.

• More market awareness and feedback

New sales and conversions can be referred to as because the best ways that to gauge your on-line promoting effectiveness. However, you may realize variety of intercessor steps, which most of the companies don't like things like direct feedback returning from their shoppers, which truly will optimize of these links to their promoting chain. To place in easy words, it's perpetually an honest plan to raise your customers for what they're searching for so as to seek out the foremost valuable answers. In fact, you'd realize variety of how to urge the feedback from your customers or potential patrons found within the market. This can very assist you lots in creating some of significant changes to prosper in your business.

• More targeted outlay and coming up with

All of those different parts, of course, have a degree of your time and cash that need to be dedicated to them. But, again, a lot of corporation’s square measure simply selecting a budget variety that appears cheap then throwing resources within the general direction of net promoting. That is an affordable place to start out; however it's ne'er attending to maximize the effectiveness of your expenditures.

Your net promoting team ought to be operating with you to confirm that every one of it slow and cash is getting used within the best approach attainable. That does not simply take potency; however conjointly specialize in some measurable bottom-line goal.

About author: Joseph Porter is a freelance writer at study essay writing companies and the professionals helps for getting best dissertations for the academic students with over 14 year’s experience. He enjoys writing about current trends and innovations in education, technology and traveling.

Wednesday, March 12, 2014

How to Make Social Media Working for Your Blog?

Integration of social media to a blog is rapidly on the increase. Any blogger who does not integrate their blog with some social media platform(s) risks failure. This is because people are shifting interactions to social media platforms. Having social media integrated into your blog makes it easier for your readers to interact with you, and with each other in an environment where they feel comfortable. Other benefits that you will enjoy once you integrate social media with your blog are that you will be able to identify target groups easily, you will have an easier time positioning your brand, you gain more credibility, you will be able to carry out market research in an easier way and you are able to advertise to an increased number of people with greater success.

Thursday, December 19, 2013

How to Reduce the Bounce Rate of Your Landing Pages?

Reducing the bounce rate on your landing pages is a very big deal. If people are bouncing from the first page they land on--then that is how it normally works. But, every single person that bounces is another bit of traffic that you ideally want to keep. What is the point of working so hard to get people onto your website if they are just going to leave a few seconds after arriving? In many ways, lowering your bounce rate can only be a good thing (at least in most cases). On the other hand, you do have to be prepared to scare a few people away if you are aiming for a certain target audience. Do not forget that you cannot be all things to all people. Here are some tops that with help reduce the bounce rate on your landing pages.

1 - Make sure your landing page addresses the reason the viewer visited

Your viewer arrived onto your landing page for a reason. You have made the first win, so you need to celebrate that win. You do not want to tell the person they did the right thing paying a visit or to keep marketing to them. They visited for a reason, so address that reason. If they wanted to know a price, then give it to them. If they wanted more information then show them a bit and give them links to where they can find much more (on your website of course).

2 - Remove pop-up ads, auto-start video and auto-start audio

Popup ads are as old as the Internet and they have been nothing but annoying since the beginning. If you want conversions then you do not start off by annoying people. It is the same as if you run a high street store, you do not jump out in front of people and ask them to push something to get rid of you, so don’t do it online.

As for auto-start video and audio, people will happily close down an entire browsing session if it means getting rid of the noise. It is as if you are assaulting people, and makes it appear as if their time is so meaningless to you that you will happily start blabbing on about something that they do not want. If you want conversions, then never do it--Ever!

3 - Give people plenty of navigation choice

If you do not give them enough, then they will naturally leave your website. Not giving people much choice is what scamming websites do, and people know this. Plus, there may even be a base instinct in there as people do not want to be penned in. Instead you need to give them choices with your navigation so that they may comfortably explore your website without feeling as if they are being railroaded.

You can do this, but if you want to start converting your traffic, then give them choices and make the one most profitable to you as the most appealing. Do not give them too much choice unless you are sure that at least 80% of the links are going to be of interest to the viewer. What you need to do is make some links obviously better than others, but in a subtle way that makes people think they are making their own choices.

4 - Make your page easy to skim read and very clear

If your page is too hard to skim read, then most people won’t even give it a chance and they will just bounce from your website. As odd as it sounds, having to read your content word for word without knowing much about it is something that most people are not willing to do. They are just going to skim read a page and look for important factors. If they cannot find them, then they bounce. It is up to you to make sure your page has a very easy-to-skim-read format so that people may find points that interest them.

5 - Make sure your landing page renders and loads quickly

The analytic system used by yourself may measure if a page bounce occurs before or after the page starts to render. There are very few people who know for sure if Google measures bounce rates from the point of rendering or before. Suffice it to say that it is not worth the risk of having a page take its time to render.

Slow loading times are not as much of a problem these days as they were prior to faster processors, more RAM and broadband DSL Internet. But, slow render times are certainly a problem. If a person has to stare at a blank page of white for more than a few seconds then that person is going to bounce. If you were planning on making a sale or getting a loyal viewer out of your landing page, then this is not the way to do it.

Take the time to lower your loading times, but above all, make sure that your page is rendering quickly. This means you need to bug tests your web pages routinely (if you update often) and it means you need to test them with cross compatibility tools.

Author: Kate Funk is a freelance writer at aussiessay. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.

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Tuesday, December 3, 2013

What the Hummingbird brings?

In September 2013 Google officially presented new search algorithm called “Hummingbird”, though in fact the bird have been making a nest in a search system during a whole month before official premiere. As Hummingbird is a search algorithm with a fundamentally new approach of processing complex phrases in search queries. Unfortunately, Google developers keep in secret the technical principles of the algorithm, so we can only guess and try to adapt the text content for the new algorithm. What we know for sure is that the changes in the content should be done shortly in order to adapt websites to new algorithm and save high rates.

Undoubtedly, the introduction of a new algorithm will make significant changes in the policy of sites promotion, especially in the quality of content. Relevance, quality and depth of content should be now taken into account. Short articles "stuffed with" key words are the first positive steps that send a website to the back of the SERP. In order to take the most advantageous position, one should adhere to the following strategy:

1. Extend and adapt the selection of keywords using a variety of advanced options for the same phrase.
As a rule, those who use voice search, use longer phrases. For example: "How can I quickly get to ...", "Where is the best place to buy...", "Where can I go on a Saturday evening in the city ..." and so on. Thus, we should think over and apply all possible variants that can be used by potential visitors.

2. Use related words and a maximum number of synonyms.
Most relevant articles posted on the site will be determined not only by keywords, but also accompanying phrases and synonyms. In other words, if the user types in a word synonymous with the good or service you offer, Hummingbird will lead customers to your web site as well. The search engine gives results not only by key words typed into the search string, but also according to synonyms. This gives you an opportunity to be on top even through synonyms, and not just direct key words. In order to determine which synonyms Google « understands», you only should pay attention to those options that are displayed on the screen while you type words into the search string.

3. Take measures to get your content quoted or referred to by other web resources.
Whenever your website is referenced, the link to your resource is used or the website is mentioned together with competing resources (websites on similar subjects), it will be an evidence for Google that your companies or web sites are connected with each other. It’s great when competitors have considerable authority, and your website is mentioned along with them, your position automatically grows.

4. Thoroughly analyze texts for links that are used to promote a web resource.
Probably everyone knows that the links which have words related to the topic of the web site are much more attractive for search engines. Therefore, they should be used extensively. To create natural links it is important to use keywords together with their synonyms.

5. Pay attention to the universal search algorithm.
It is quite logical that Hummingbird is more focused on the issue of universal results. For example, if the user types in "cook lasagna yourself", it is logical to give instructional video immediately. Orientation on Universal Search provides huge advantages to not only attract new visitors, but also to outmarket the competitors. These are several tips how to do it: - Choose the images for Google Images;
- To determine what kind of results connected to your products or service emerges in a search string;
- Create high-quality video content and optimize it for YouTube;

About the author: Paul Smith is an excellent writer and the author of this essay. He is an expert in such topics as SEO, networks and internet. It is easy to connect with Paul on Google+. You can read other articles written by Paul at cleverpaperwritingservices.com

Tuesday, November 26, 2013

SEO Strategies for Local Business Marketing

SEO definition
  • Search engine optimization (SEO) is a process for improving one’s visibility website in the search engines
  • SEO is the best tool to use for enterprise such as a small business which has a website. Search engine
  • optimization, therefore, is a way to enable site in list of search results on the top. More often than not, when one searches for anything using the search engine, he or she opens the first page then checks the content on the first few sites.
  • There are more visitors on the top ranked sites, which make the content be known by many people. This is so appropriate for small businesses that deal with local and also international customers. This link strategy is among the best SEO small businesses strategies.
Linking strategy
  • The main goal of linking strategy is to make links to the businesses site targeted at commercial traffic or market that is interested in the products and services, which finally convert to better volume sales.
  • The capability of links and their respective values measurement led to the making the site Google, which is among the leading site in search engines. It all begun with Page Rank as called by Google.
  • Mathematical models are used in this Rank to evaluate websites by considering incoming links. Higher rankings were awarded to sites with relevant links and with more authority.
Usage of keywords
  • SEO is also done by using keywords. Businesses usually have articles posted on-line explaining about their businesses using imperative keywords, closely related to the products and services of the business.
  • Updating of the site is a very good SEO strategy for the business. An enterprise website must not in any way be stagnant. It should have updates like news and also articles. When the site is updated, business owners will be in a position to explain to their loyal customers as well as prospective clients about sales, promos, discounts and any other special offers that will come along the way.
Professional help and social media
  • Obtaining professional help is also a way to optimize the web page. There are institutions and companies that offer SEO services and are solely responsible for clients stuff. The client asks the company or institution that made the website if they are in a position to provide the additional services.
  • Social network such as Twitter and Facebook can aid in optimization of one’s site, especially when page for the business is created. It is usually free and one can give a link for the website on his or her social site. It is easy to maintain as well as to update social media accounts.
Statistics
Local SEO in the recent past has increasingly become very popular. Statistics indicate that more than 97 percent of clients search in the internet for local businesses. More than 90 percent of engine market search constitute Yahoo, Bing and Google.

sky contact number , which is a directory service to providing direct dial numbers for their customers who require an easy and quick way for connecting to business in UK.

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Wednesday, November 13, 2013

4 reasons why advertising budgets are too big and how to solve this problem

The calculation of the budget of the campaign can sometimes be one of the most important tasks for online marketing specialist. Overspending advertising budget noticed at the end of the campaign means that your client will have to pay extra money, and in some cases even the marketing specialist has cover the entire shortfall.

On the other hand, to finish the advertising campaign still having some money is also not very good, as it shows that you have missed some important opportunities. In both cases, we can see an inappropriate planning of spending. This is a mistake that most beginners do, and nobody wants this happen with him/her.

Choosing the right tempo of the campaign is challenging and many different factors should be taken into account. There are four main factors influencing the successful budget spending.

1. Predictable "ups and downs"

Search is always unpredictable, and even if we can predict something, it is not quite accurate. But there are things that happen regularly enough and we can take them into account.

First, as in any other business there exist seasonal changes in the search (for example, winter is a peak time for search on the keyword "snowboard" and this word is not so popular during other three seasons). Naturally, over time, any product can become obsolete or out of fashion, then we will see low interest of customers. It is important to remember that sales slowdown will not happen all of a sudden but will develop gradually.

If you have started some kind of a large advertising campaign online or offline then "season factor" can seriously affect its course. Fortunately, it is easy to foresee. However, there are other specific circumstances for each particular case.

For example, our client works in the field of show business, he sells tickets for his concert . From the experience of previous campaigns for such clients we know that when fixing a timetable for the search volume we should note that the rate for the three weeks prior to the start of the concert will go up quickly, and ten days after the concert will go down. With this knowledge, we will always be able to use our advertising budget more effectively.

2. Unpredictable "ups and downs"

Let’s remember recent events connected with the death of Michael Jackson. There appeared so many search inquiries including the name of the singer in Google that the companies initially thought of hackers. Now imagine that you are selling something connected with the name of Michael Jackson and have not set maximum limits of the budget for your account, within 12 hours your entire monthly budget would have simply disappeared. Or imagine that you have a very limited budget and missed the opportunity to sell something to his real fans.

Another example, if the company appears in the center of a scandal, its traffic from the will increase in several times, but most users will search for "[name of company] scandal". You will have to take measures in order to get rid of such bad quality traffic. These crazy and unpredictable "ups and downs" taking place during advertising campaigns occur quite often.

3. Big advertising campaign

Hundreds of thousands of keywords at the same time promoting in three and more search systems, hundreds of projects at the same time, thousands of ad groups it’s hard to keep in mind everything. Especially if there are promotional campaigns developing at the same time, bringing new products on the market, etc. Too many dynamic components, it is sometimes difficult to cope with all this.

4. Technical problems

One of the most popular questions among beginners sounds like this: "Why did my last campaign go beyond the budget?" Well, as everyone knows, the upper limit of daily advertising budget as solid as a wet napkin.

The financial policy of Google is as follows: your daily budget can not be exceeded more than 30 times over 30 days. For example, if during the first day of the campaign expenses from your account exceeded the daily limit for $20, the next days you can spend $20 less to compensate for the exceeding the limit.

As we can see, even Google can not stay within the limits of advertising campaign budget. They have such a huge amount of advertisement that it is virtually impossible to calculate everything to the cent. As already mentioned, Google will not take more than you have on advertising account. But it will barely help, if there are more than one advertising companies in one account.

How to make right calculations of costs

You must take into account not only your own income, but also payments made for third party. For example, for "SEM management platform" should take 2-5% of media costs also do not forget about such useful tools as Gooroo, SpyFu, etc., which are not free of charge .

All these details should be taken into account when calculating your cost. All additional costs for third-party payment should be considered separately from your own income. Calculation of advertising costs is individual in each case. Sometimes spending is calculated daily, but usually weekly.

In most cases, the advertising budget is distributed evenly for the whole period of advertising campaign, in this case it is very easy to track percentage of the budget already used and how much is left.

About the author: This essay is written by Melisa Marzett. Melisa is an experienced writer and professional in such fields as internet marketing, web and social media. You are welcome to contact with her on Google+. Other articles are at http://bestpaperwritingservice.org/

Thursday, October 24, 2013

Seven main Secrets about Guest Blog Posting

Guest blog posting is useful for bloggers and readers if it is only done of high-quality. Before you become a guest blogger, you should learn some things that can help you to clarify with the posts, their design and choice of technical methods. Perhaps you come across a lot of information that links with this problem, it is normal. But not all this information is correct and can affect the performance of your blog and your guest posts as well. I want to share some secrets for brushing your methods and therefore to improve your traffic.

✓ Secret#1: Create the layout of your actions before begin to write.

You should have a strategy before you become a blogger and you will have an accurate plan before you actually start. It helps you to focus on you objectives and not to distract the different things. In that way you will aim to your achieving your goals. If you go in for blog posting seriously, you need to have a plan.

✓ Secret#2: There is no set of methods to become a good blogger.

There is no clear-up means that allow you to write perfect guest blog posts. Without doubt, there are some requirements and rules that you have to follow. But it doesn’t always work with everyone. You should create personal rules for yourself and follow the guidelines while doing guest post.

✓ Secret#3: After writing the blog, your work is not finished.

After your blog is accepted, you have to promote it on social networks, announce through email list. Be ready to answer some questions from the guests and actively comment the blog to see your activity.

✓ Secret#4: You should have a bright headline.
You will have the only chance to make a good impression and to make the reader to click on the post and to read the rest of article. So, don’t loose it. If you want to succeed in guest blog posting, create the eye-catching title for your post.

✓ Secret#5: Content is a driving force for promoting the guest article.

To have a great blog article you should trouble about the content. It is the basis of our success. Keep it short and to the point. Write something in extraordinary way that people will be absorbed.

✓ Secret#6: Follow all the rules and guidelines to submit the guest post.

Guest post is the hot output of internet marketing on the market. If you want be published in the website, take the time to read and understand all these rules.

✓ Secret#7: Use key words for convenient of searching your guest post.

Many blogs add it in the list of the requirement, but sometimes you just should know it. It is one of the methods for attracting traffic by the online community. When a man searches something for a specific term in the search engine, the particular keyword under your articles plays a great role, be sure.

About the author: Paul Smith is a famous, experienced writer that writes a great variety of works for http://askessay.com/ and different guest posts. You don’t have any hesitations for his competence. Feel free to ask him, if any questions arise at Google+.

Wednesday, September 11, 2013

How to Develop a Website on Google Guidelines?

Everyone is annoyed with Google day by day updates and search engine ranking behaviors. We used to tackle with penalties like Panda and Penguin in order to retain the positions on search engines. The time is being changed from last two year after the announcement of Panda update in February 2011. The fierce competition to get the top positions becoming harder than harder.

Why don't we think out of box and to work for real users instead of search engines? Google has only one objective that is to satisfy it's user with relevant and high quality search results. So let us think differently and act differently with Google guidelines.


Following are the main points that Google think and layout before any update in their algorithm. 


  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by   attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?


These details are sourced from Google Official Webmaster Blog  written by search and quality expert Amit Singal.

Friday, August 30, 2013

How to write a great guest post?

Many people are now being convinced of the benefits that can arise from doing guest blogging activities. Guest blogging not only helps the guest blogger reach more people and promote his or her product, service or website to a different audience but also helps the website or blog accepting guest posts gain high quality content and build good and lasting relationships with guest bloggers. However, a lot of people seem to have problems when they do guest posts and often don’t make the most out of the guest blogging activities. Therefore, here are some of the most important things that guest bloggers have to consider and take note of in order for them to create great guest posts that work!

1. Take note of the website or blog where you will post.

The website or blog where you will post your guest article should be taken into consideration first before you even start writing. First, you have to make sure that the blog or website has a good reputation and an acceptable traffic. Next, you must see to it that the blog’s audience is appropriate or will be interested in your product, service, or website that you will be promoting.

Afterwards, take some time to look at the posts that are currently written in the blog or website. Take note of the style, tone, and the range of topics that are usually talked about. It’s also best if you read the blog or website’s most popular posts and see how people or the readers are reacting to it by reading the comments. Use this as your basis or model for writing your guest post. See to it that the style and topic will be of interest to the readers and that they would find time to read it even if it is a guest post. The bottom line is that your post must not be too different from the rest of the articles present in that website and must be able to blend in and comparable enough to the best articles ever written in that website or blog.

2. Take note of the blog or website’s audience.

After you have analyzed the blog or website you then have to take a look at the people reading the website. You must be able to identify what they like and don’t like. Remember that your goal is to reach these people and make them your readers as well. Analyze the reasons why they are visiting that website or blog where you are going to do the guest post and apply it to your own strategy. However, you must also be careful not to be too similar to the website or blog where you will do the guest posts because this will make the impression that you have nothing different or new to offer them, resulting for them not bothering to take a look at your website or even consider your product or service.

3. Focus on your writing style.

Make it to a point that you showcase your unique writing style to the readers when you do guest blogging. It’s important that they recognize or distinguish your writing and find your topic interesting enough for them to visit your own website. Talk about interesting topics but also at the same time give the readers the feeling of wanting more of the kind of stuff that you have written. When readers feel like they want to see more of you inevitably they will visit and become regular readers of your website. Remember to always provide high quality and interesting guest posts because these represent your websites to other people and these guest posts are your ticket to success as well.

This guest post is written by topnetseo.com If This post help you then Like my facebook fan page and follow my blog.