Thursday, June 22, 2017

Conversion Optimization: Why Will Machines Never Replace Marketers?

A big number of marketers from all over the world are convinced that amount of attendances of Web site is key component during its performance measurement. It is undoubtedly weighty achievement to have hundreds and even thousands of unique visitors. However, what is the sense of them if they do not turn into the customers? One may say, that your site is not visited at all.

Although marketers know that conversion is the main thing in their business, engaging in its optimization means simultaneously stressful and unbelievably accountable labor. Usually that marketer will achieve success, who immerses himself in statistics, speaks with clients and always experiments. However, not all marketers have enough time to be engaged in this sphere of Internet marketing. Hence, they prefer to invest resources into the devices of conversion optimization’s automation. Such procedure allows freeing the chart and contributing refinement of inflation according to the words of various services’ creators.

It is silly to oppose to technologies. You cannot do right analysis today without all of these instruments of statistics acceptance and platform for testing. Nevertheless, one can understand that technologies will never do your work instead of you. Value of CRO-experts will not disappear regardless of various software programs of conversion optimization, which will appear on the market in the nearest millennium.

What Is Conversion Optimization?

Conversion is usually regarded as set of certain system and methods directed to those moments in order to make target action on the page more attractive and desired from the side of visitors. Which can target actions be?

A click on the advertisement;
Preview of e-mail letter;
Loading of the application;
Filling of the online form;
Purchase.

The issue of marketer is to understand how one can gain the sum of target actions and generate suitably matched replacements into design or experience of interaction utilizing the statistics of special investigations and monitoring.

It should be membered that even narrow changes may contribute to the explosive growth of conversion in Internet commerce. This clarifies why conversion optimization may be specific gainful and profitable contribution regardless of the size of your company or occupied niche.

What Is The Real Purpose of Conversion Optimization?

The aim of conversion optimization is to improve the situation on the low levels of sales funnel. Optimization allows decreasing the outlay of client’s attraction with the help of blowing up of that value, which he is already of special interest to the company. Improving the coefficient of conversion, you solve at once two essential tasks:

Growth of the income’s size obtained from every visitor;
Growth of the total number of clients.

It is not difficult to understand that all of it lead to the growth of your commerce.

What Is The Structure Of Conversion Optimization?

For instance, your company has home page with monthly attendance in 2000 unique guests, coefficient of which is equal to 10 percent. This signifies that site creates monthly 200 clients. If you increased this indicator to the number of 15 percent, the sum of conversions in month would increase on hundred that is 50 percent.  Rewording, even insignificant changes (improvements) on the landing may contribute to the significant results.

As it was said above, conversion optimization is difficult business. Hence, common fear can restrain you from the start in this direction. Just imagine how many benefits you receive from even small growth of indicators in order to overcome the fear. Improve various things: from the color of buttons to the structure of navigational bar.

CRO Does Not Have Sense Without Impact Of Human

Instruments of conversion optimization play an important function during optimization in account of reaching of incredible efficiency. The most unlikely scenarios for you may result in not getting the expected results even after organization of good flow of visitors and overcoming of all difficulties. You can avoid them with the help of CRO-tools. Internet advertisement, allocation of references on the outside resources, search optimization, advertisement on the TV, social networking sites, E-mail marketing are the sources of information flow.  Guests, which pass all the stages of sales funnel, become the customers. Conversion optimization is essentially sales funnel’s optimization.
Works about the conversion optimization strongly burden Internet-retailers while usage of rental and independent resources of this process’s automation appreciably defuses. Functions of automation, expanded possibilities of split testing and creation of heatmaps help to grow the coefficient of conversion by times.

However, one problem exists: Conversion optimization consists of the multitude of various processes and actions, many of whom are impossible to optimize with the help of online services and software devices. You should not be afraid of such fact that programs will be able to replace humans. Qualitative conversion optimization is impossible without your own impact.

1. Detection of targeted audience. Right identification of targeted audience is essential moment in CRO. You will mark time without it and have no idea about such things as you send letters to the interested in your product person or not. It is essential to begin works about the optimization from the compilation of target customer’s portrait. It is such situation, when specialized applications and instruments will not help you at all. Sure, they provide you the most essential data, but it is only you, who can create realistic profiles of clients.

During the compilation of target customers’ portraits, you should answer on the next questions:

Why do people attend my site?
What are the requirements of your guests?
How can I satisfy their requirements?
With the help of which factors can you demonstrate the quality of your product for the customers?

Answering on these inquiries, you will be able to understand better, which conversions on home page will bring real benefit to your conversion.

2. SEO and optimization of the content. SEO and CRO are two sides of the same coin, neither Internet project will unlock its potential totally before it organizes the work in both spheres properly. SEO and conversion optimization must work together because it is the only way for maximizing the number of clients, increase of the conversion’s coefficient and degree of income.

What is the similarity of SEO and CRO?

Continuous process;
Both processes largely depend on the analysis of the data;
Long time of site’s loading negatively influences on the result of SEO’s work as also on a sum of conversions;
Difficult for perception information decreases efficiency both SEO and CRO.

You will not get conversions without flow of information and the best way to attract it is SEO.

Programs of optimization only can experiment the system and point on the problems, such as far too long loading of page or irrelevant content or structure of landing page. However, only you can make changes and correct the situation. Search optimization is impossible without the writing of unique content, creation of attractive headings, correct pointings of meta-data and structure changes. It will be better for you to do all these actions manually. Performance of such listed actions by the special program involves duplication of content and accomplishment of ridiculous mistakes’ set. Moreover, this, in its turn, may result in pessimization of your page and as result decrease of the inbound flow of information.

CRO is closely linked with SEO. First of all, give answers on the next questions:

Are problems with conversion, attraction of information flow present on your site?
From what does your traffic consist of? (Search engines, PPC-advertisement?)
What is the behavior of guest on your home page: do they browse the page after page or immediately leave the site after their loading on it? If they browse then conversion optimization is your best friend. If they leave then turn to SEO.

3. Realizing and interpretation of conversion’s aims.  Instruments of optimization assist you to collect information about the sources of traffic, number of unique users, degree of refusals and so on. However, this information will be useful only in that case if you know what to do with it. A big number of marketers is so engaged in monitoring of inbound information flow and the sum of likes and re-twits and ignore other information. This happens because they focus their attention on the statistics offered by the instruments of conversion optimization. You should focus attention on such aspects, which are really related to your approach of optimization. Determine changes, which play a big sense for you during the building of your strategy of conversion optimization

4. Creation of selling texts. Unfortunately, copywriting, especially selling copywriting, is one of the most problematic skills in mastering. The first step in creation of selling text is development of attractive exclusive selling proposition for target visitor. Exclusive selling proposition explains how your product can solve the problems of the clients. It also explains specific dignities of product and its competitive advantages. Exclusive selling proposition is the definition of your sphere of business and specialty of your product. Every organization differs from others with the unique dignities. However, not every organization knows how to highlight this uniqueness.

Definition of proposition is the start point for the activation of your trademark’s selling force and formation for the strategy of optimization. Programs of authorization and instruments of conversion optimization are not able to get results of such level.

About the Author: Process of excellent writing means clear, understandable, figurative input of the text. Melisa Marzett is that person, which has unique writing style. She knows how to write qualitative material in her blog-posts. Her papers are easily read. She works for http://livecustomwriting.com/. You may be sure that you will high quality material.

5 Ways Social Media Marketing Helps Boost Your Website Traffic

Businesses are now learning to join the trend of publishing content via the use of a website. However, recent surveys show that creation and updating of your own website only help a little to boost your profits and make your business known.

What you need now is to build your audience base and do your best efforts to increase traffic to your websites. In today’s digital age, driving traffic to your websites is possible with the help of social media. The share functionality of social media can be used to your advantage. Now, how can social media marketing really help boost your website traffic?


Boosting Website Traffic Through Social Media Marketing

Recent reports reveal that the major driver for website traffics is social media marketing. Figures even reveal that back in 2014, there was a significant increase of 31.24% as compared to 2013’s 22.71%.

Social referrals are being used heavily than referrals from searches. If you are a marketer hoping for an increase in revenue, then investing in social media can help you achieve your goal. The number one choice of individuals nowadays is Facebook. Facebook’s traffic share expanded by almost 60% in a span of one year (December 2013 to December 2014).

It might sound interesting and encouraging; however, it is important to note that social media engagement is a complex endeavor. This holds true, especially if you are trying to limit your budget. You have to also think about the ability of social media to entice people and drive traffic to your site. To make it simple, the larger your social media presence is, the more traffic you can expect to your website.


The Strategies in Boosting Website Traffic Through Social Media Marketing


The characteristics mentioned above are the main rules accompanying social media marketing which you can achieve by doing the following tips:




1. You have to learn that each social network is unique from the other.

Nonetheless, the most important characteristics that you have to possess for a successful social media marketing is to ensure the following:

You must be ready 24/7 for your customers.
You have to take care of your brand loyalists.
You have to nurture potential buyers.


2. Remember to have striking content

Moreover, content is also important so that you can build a reputable brand. First impressions are vital. Along with content, you have to provide better visuals that your audience would appreciate. Social media posts with better images achieve higher engagement than plain text posts.

About 85% of people are more likely to buy a product if there are visual contents like pictures, video posts, or product demos. Reading texts usually makes it hard for them to engage with your post.

Your visual posts can significantly impact your profits. The best visuals are those that can stand out among the competition; those that can speak about you deeply; those that tell stories and how amazing is your product. Hence, visuals must be well-planned and not just mere photographs that you took in a second.

3. Remember to have your content easily shared

For a successful social media marketing, Your content should also be easy to share. In a world where most people are mobile dependent, use of social media plugins compatible with mobile devices is a must. Nearly 50% of online content is being accessed through the use of a mobile device. However, it is not enough that you put social media buttons, you have to locate them strategically in your design. If you distract your readers, they might just opt to leave your page - making you lose a chance to have a sales lead.

4. Remember to employ SEO techniques

It would also be helpful if you improve your search engine optimization (SEO) practices. Social media marketing can be more successful if you integrate the best SEO practices into your content. or you can hire seo company india to help you rank higher in search engine rankings. Remember with SEO, you are like hitting two birds with one stone, which are: helping you drive traffic to your website and also increase your ranking which can affect buyer persuasion. Search results can impact the buying decision of the public.

5. Remember to follow a calendar

Nonetheless, social media marketing has its own set of guidelines that you need to follow. One of these is to ensure that you follow a social media calendar to avoid bombarding your audience with repetitive content. It will help if you build a concrete and tactical schedule regarding your publishing habits.


How Effective Social Media Marketing Can Convert into Website Traffic

If you would ask if sharing content multiple times is fine, as long as it gives you better results and can trigger strong reactions, then it is fine to do the practice. At the moment, there are no reported complaints yet with regards to multiple sharing of contents. People rarely notice that you have been sharing content several times. In fact, sharing more than once is one way for your audience to see the updates and be reminded of your online presence.

To make sure that your use of social media marketing really works, you have to take heed of the above-mentioned tips. To be competitive in this world where e-commerce rules a big chunk of the market, putting the right strategy and social media marketing ploy can mean an increase in the level of brand awareness, website traffic, and conversions and most especially, gain a high level of customer engagement and loyalty. This, in turn, can mean so much for your business growth.

Finally, to gauge the effectiveness of your social media marketing, you have to always monitor your results. This is to ensure that the strategies you employ really work.



Author Bio:


Katherine Lane is a content writer for Buy Real Marketing whose expertise is focused on social media marketing. With her expertise, she is sure to understand what a business needs and harness her social media marketing skills incorporating the Buy Real Marketing services


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Friday, June 9, 2017

Easy Ways You Can Turn Social Media Marketing Into Success

Facebook, Instagram, Twitter, and other social media proved to be more than just a platform for communication nowadays. With billions of internet users and people with social media accounts, entrepreneurs acknowledge the vast opportunities social media marketing can bring to their business. Investing on branding goal through steady online presence is what most of the businesses are engaging now.

Business Success through Social Media
To expand your enterprise and raise awareness on your brand, here are easy ways that you can do:

1. Set your goals
Every plan is useless without objectives and guiding principles. Companies engaging in online marketing usually aim for the following:
  •  Create brand culture and identity
  •  Boost traffic to the website
  •  Provide feedback to customers
  •  Attract people to purchase


2. Utilize appropriate social networks

You may feel that social media marketing means using all social networks available. However, a wise advice would be to be choosy. Select the platform suitable to your business goals and strategy. You also need to consider your business type, location, and target people.

3. Provide attractive content

Netizens today tend to be picky when it comes to the content that lures them. Make sure that videos, images, and texts you post are relevant, engaging, and short. Take note that the number of responses does not guarantee great content if your post does not align to your brand. Always balance business and popularity.

4. Be consistent and responsive

Social media marketing is not only about selling and advertising. It is also about frequent online presence that provides a responsive environment to the customers. Create a plan on what to post and how often you post, then stick to it.

5. Utilize paid advertising

Paid advertising choice is present in every social media. With its simple platform, anyone can utilize it. Freedom to select target customer's specification like age, location, profession and others is given. Ads and campaigns with image video is also available for more customer engagement or you can hire white label facebook ads agency

Money-making through Social Media
Generating money online is now one of the most convenient ways of earning. Social media marketing offers big chances of transforming your time online into money. Here are some steps anyone can try:

1. Promote your music and art

Got good beats and jingles? Sites like SoundCloud is a suitable place to upload your own composition and get noticed. Get immediate downloads by linking your SoundCloud to your social media accounts.

You can also exhibit your artworks in sites like Tumblr and Instagram. If you can gain good responses, you can sell merchandise and prints in online stores such as Big Cartel or Etsy. Freelance writing and e-book selling are also a hit nowadays.

2. Generate money with your photos and videos

Your inkling to photography can bring you money. Original photos promoted through sites like Flickr, iStockphoto, and Shutterstock can turn into payments with interested people.

Social media marketing has invested to videos for more follows and likes. Creating viral videos on YouTube can earn yourself revenue. You can get side income by engaging in YouTube Partner Program which installs ads and campaigns at the beginning of the videos.

3. Manage social media

If you are good in getting people notice you through social networks, then you must try being a social media manager. Companies can hire you to manage marketing ads online and design social media strategies.

Saving a Struggling Social Media Marketing
When your efforts of building a steady social media marketing campaign seem to be frustrating, there are strategic ways to turn it all around.

1. Track metrics
Tracking social media metrics is significant in knowing what to improve. See to it that your time of posting is aligned to the moment that your target customers are also online. This ensures that your posts are liked and followed.

2. Evaluate audience growth rate
If your audience population is not growing, there is something wrong with your marketing strategies.

3. Improve rapport with audience
Being able to answer customers’ queries and respond to their feedback and opinions matter a lot in enticing people to purchase your product and avail your services. Hence, be more responsive and conversational.

4. Be more visual
Visual content attracts more users; thus, they are shared on social media more than other types of contents.


Possibilities are endless in social media marketing. Find your niche and be successful now!


Author Bio


Jessica T. Winder understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she creates and then incorporate Buy Real Marketing services.