Thursday, March 21, 2013

301 Redirection, Leverage Browser Caching & Gzip Compression .htaccess Code

Web page speed is an important aspect of high search engine ranking. Google give high priority to page speed signals among 200 other signals. So i am going to share the code that is used to enhance the page speed of website.

301 is the permanent redirection from old url to new url. We can use 301 redirection code in .htaccess to resolve the issue of WWW and without (WWW). Suppose i have a website opening with both WWW and without WWW then search engine's will count them two different domains and the result will be duplicacy of two domains. We can resolve this issue with two methods either by setting our preferred domain in Google webmaster or by using 301 redirection.

Here is the method to set up a preferred domain in Google Webmaster.

  1. Login to Google.com/Wembasters
  2. Select the website you want to prefer.
  3. Go to setting
  4. Select preferred domain
  5. Select their either with WWW or without WWW.
After this the preferred domain will be set for all backlinks.

Tuesday, March 19, 2013

How To Optimize a Website Best To Search Engines?

Hi everybody, How are you doing? After a long time once again i am going to share some personal experience and experiments those i thought should be implemented to improve search engine ranking. Today is the era of Google Panda and Penguin. Let us first discuss about these two enormous updates and then will come on conclusion what should be done for best web presence?

Google Panda:- According to various webmasters and articles written in famous search engine news and blogs like searchengineland, searchengineswatch etc Panda is named on the Google employ name Panday who invented the technique to fight with thin content. In Feb. 2011, Google announced it's enormous algorithm update that is Panda and that effected the more than 25% search queries that time. Google Panda is all about related to content of website, related website and linked website. If you have thin content, mean a content that is also published on other websites, blogs, articles, news or anywhere then you are a victim of Panda. If you have same content on different pages of website then for sure you will loose your website within search results.

Panda is the lover of fresh content and love the informative and user engaged data like content in comments, discussion forums and question answer websites like answers.yahoo.com, Quora.com, Ask.com, chacha.com, Answer.com, WikiAnswers.com etc. We can see the impact of participation on these website within some days.

I always think while doing participation on Q/A sites, what will be their impact on our website but once we get a reputed profile rank then we can leave our website link in the source or as a signature that will enhance our backlink profile.