tag:blogger.com,1999:blog-59072975964190177472024-03-13T19:44:04.155-07:00Explore Digital Marketing With MeA blog on every aspect of Internet marketing. I have utilized the various channels in my past experience of digital marketing and tried to put them together here. I have worked with search engine optimization, social media marketing, pay per click, email marketing, affiliate marketing, CSE platforms etc. Here, i also have listed out the list of some important off page websites to build up authentic and natural backlinks.Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.comBlogger79125tag:blogger.com,1999:blog-5907297596419017747.post-62260613030228900322017-06-22T07:08:00.002-07:002017-06-22T07:08:14.928-07:00Conversion Optimization: Why Will Machines Never Replace Marketers?<div dir="ltr" style="text-align: left;" trbidi="on">
A big number of marketers from all over the world are convinced that amount of attendances of Web site is key component during its performance measurement. It is undoubtedly weighty achievement to have hundreds and even thousands of unique visitors. However, what is the sense of them if they do not turn into the customers? One may say, that your site is not visited at all.<br />
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Although marketers know that conversion is the main thing in their business, engaging in its optimization means simultaneously stressful and unbelievably accountable labor. Usually that marketer will achieve success, who immerses himself in statistics, speaks with clients and always experiments. However, not all marketers have enough time to be engaged in this sphere of Internet marketing. Hence, they prefer to invest resources into the devices of conversion optimization’s automation. Such procedure allows freeing the chart and contributing refinement of inflation according to the words of various services’ creators.<br />
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It is silly to oppose to technologies. You cannot do right analysis today without all of these instruments of statistics acceptance and platform for testing. Nevertheless, one can understand that technologies will never do your work instead of you. Value of CRO-experts will not disappear regardless of various software programs of conversion optimization, which will appear on the market in the nearest millennium.<br />
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What Is Conversion Optimization?<br />
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Conversion is usually regarded as set of certain system and methods directed to those moments in order to make target action on the page more attractive and desired from the side of visitors. Which can target actions be?<br />
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•<span class="Apple-tab-span" style="white-space: pre;"> </span>A click on the advertisement;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Preview of e-mail letter;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Loading of the application;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Filling of the online form;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Purchase.<br />
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The issue of marketer is to understand how one can gain the sum of target actions and generate suitably matched replacements into design or experience of interaction utilizing the statistics of special investigations and monitoring.<br />
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It should be membered that even narrow changes may contribute to the explosive growth of conversion in Internet commerce. This clarifies why conversion optimization may be specific gainful and profitable contribution regardless of the size of your company or occupied niche.<br />
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What Is The Real Purpose of Conversion Optimization?<br />
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The aim of conversion optimization is to improve the situation on the low levels of sales funnel. Optimization allows decreasing the outlay of client’s attraction with the help of blowing up of that value, which he is already of special interest to the company. Improving the coefficient of conversion, you solve at once two essential tasks:<br />
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•<span class="Apple-tab-span" style="white-space: pre;"> </span>Growth of the income’s size obtained from every visitor;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Growth of the total number of clients.<br />
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It is not difficult to understand that all of it lead to the growth of your commerce.<br />
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What Is The Structure Of Conversion Optimization?<br />
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For instance, your company has home page with monthly attendance in 2000 unique guests, coefficient of which is equal to 10 percent. This signifies that site creates monthly 200 clients. If you increased this indicator to the number of 15 percent, the sum of conversions in month would increase on hundred that is 50 percent. Rewording, even insignificant changes (improvements) on the landing may contribute to the significant results.<br />
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As it was said above, conversion optimization is difficult business. Hence, common fear can restrain you from the start in this direction. Just imagine how many benefits you receive from even small growth of indicators in order to overcome the fear. Improve various things: from the color of buttons to the structure of navigational bar.<br />
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CRO Does Not Have Sense Without Impact Of Human<br />
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Instruments of conversion optimization play an important function during optimization in account of reaching of incredible efficiency. The most unlikely scenarios for you may result in not getting the expected results even after organization of good flow of visitors and overcoming of all difficulties. You can avoid them with the help of CRO-tools. Internet advertisement, allocation of references on the outside resources, search optimization, advertisement on the TV, social networking sites, E-mail marketing are the sources of information flow. Guests, which pass all the stages of sales funnel, become the customers. Conversion optimization is essentially sales funnel’s optimization.<br />
Works about the conversion optimization strongly burden Internet-retailers while usage of rental and independent resources of this process’s automation appreciably defuses. Functions of automation, expanded possibilities of split testing and creation of heatmaps help to grow the coefficient of conversion by times.<br />
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However, one problem exists: Conversion optimization consists of the multitude of various processes and actions, many of whom are impossible to optimize with the help of online services and software devices. You should not be afraid of such fact that programs will be able to replace humans. Qualitative conversion optimization is impossible without your own impact.<br />
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1. Detection of targeted audience. Right identification of targeted audience is essential moment in CRO. You will mark time without it and have no idea about such things as you send letters to the interested in your product person or not. It is essential to begin works about the optimization from the compilation of target customer’s portrait. It is such situation, when specialized applications and instruments will not help you at all. Sure, they provide you the most essential data, but it is only you, who can create realistic profiles of clients.<br />
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During the compilation of target customers’ portraits, you should answer on the next questions:<br />
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•<span class="Apple-tab-span" style="white-space: pre;"> </span>Why do people attend my site?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>What are the requirements of your guests?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>How can I satisfy their requirements?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>With the help of which factors can you demonstrate the quality of your product for the customers?<br />
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Answering on these inquiries, you will be able to understand better, which conversions on home page will bring real benefit to your conversion.<br />
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2. SEO and optimization of the content. SEO and CRO are two sides of the same coin, neither Internet project will unlock its potential totally before it organizes the work in both spheres properly. SEO and conversion optimization must work together because it is the only way for maximizing the number of clients, increase of the conversion’s coefficient and degree of income.<br />
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What is the similarity of SEO and CRO?<br />
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•<span class="Apple-tab-span" style="white-space: pre;"> </span>Continuous process;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Both processes largely depend on the analysis of the data;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Long time of site’s loading negatively influences on the result of SEO’s work as also on a sum of conversions;<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>Difficult for perception information decreases efficiency both SEO and CRO.<br />
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You will not get conversions without flow of information and the best way to attract it is SEO.<br />
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Programs of optimization only can experiment the system and point on the problems, such as far too long loading of page or irrelevant content or structure of landing page. However, only you can make changes and correct the situation. Search optimization is impossible without the writing of unique content, creation of attractive headings, correct pointings of meta-data and structure changes. It will be better for you to do all these actions manually. Performance of such listed actions by the special program involves duplication of content and accomplishment of ridiculous mistakes’ set. Moreover, this, in its turn, may result in pessimization of your page and as result decrease of the inbound flow of information.<br />
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CRO is closely linked with SEO. First of all, give answers on the next questions:<br />
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•<span class="Apple-tab-span" style="white-space: pre;"> </span>Are problems with conversion, attraction of information flow present on your site?<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>From what does your traffic consist of? (Search engines, PPC-advertisement?)<br />
•<span class="Apple-tab-span" style="white-space: pre;"> </span>What is the behavior of guest on your home page: do they browse the page after page or immediately leave the site after their loading on it? If they browse then conversion optimization is your best friend. If they leave then turn to SEO.<br />
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3. Realizing and interpretation of conversion’s aims. Instruments of optimization assist you to collect information about the sources of traffic, number of unique users, degree of refusals and so on. However, this information will be useful only in that case if you know what to do with it. A big number of marketers is so engaged in monitoring of inbound information flow and the sum of likes and re-twits and ignore other information. This happens because they focus their attention on the statistics offered by the instruments of conversion optimization. You should focus attention on such aspects, which are really related to your approach of optimization. Determine changes, which play a big sense for you during the building of your strategy of conversion optimization<br />
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4. Creation of selling texts. Unfortunately, copywriting, especially selling copywriting, is one of the most problematic skills in mastering. The first step in creation of selling text is development of attractive exclusive selling proposition for target visitor. Exclusive selling proposition explains how your product can solve the problems of the clients. It also explains specific dignities of product and its competitive advantages. Exclusive selling proposition is the definition of your sphere of business and specialty of your product. Every organization differs from others with the unique dignities. However, not every organization knows how to highlight this uniqueness.<br />
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Definition of proposition is the start point for the activation of your trademark’s selling force and formation for the strategy of optimization. Programs of authorization and instruments of conversion optimization are not able to get results of such level.<br />
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About the Author: Process of excellent writing means clear, understandable, figurative input of the text. Melisa Marzett is that person, which has unique writing style. She knows how to write qualitative material in her blog-posts. Her papers are easily read. She works for <a href="http://livecustomwriting.com/">http://livecustomwriting.com</a>/. You may be sure that you will high quality material.<br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com3tag:blogger.com,1999:blog-5907297596419017747.post-35873821605029916172017-06-22T06:57:00.002-07:002019-07-15T03:52:49.613-07:005 Ways Social Media Marketing Helps Boost Your Website Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Businesses
are now learning to join the trend of publishing content via the use of a
website. However, recent surveys show that creation and updating of your own
website only help a little to boost your profits and make your business known. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">What
you need now is to build your audience base and do your best efforts to
increase traffic to your websites. In today’s digital age, driving traffic to
your websites is possible with the help of social media. The share
functionality of social media can be used to your advantage. Now, how can
social media marketing really help boost your website traffic? <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Boosting Website Traffic Through Social Media Marketing <o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Recent
reports reveal that the major driver for website traffics is <b>social media marketing</b>. Figures even reveal
that back in 2014, there was a significant increase of 31.24% as compared to
2013’s 22.71%. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Social
referrals are being used heavily than referrals from searches. If you are a
marketer hoping for an increase in revenue, then investing in social media can
help you achieve your goal. The number one choice of individuals nowadays is
Facebook. Facebook’s traffic share expanded by almost 60% in a span of one year
(December 2013 to December 2014). <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">It
might sound interesting and encouraging; however, it is important to note that
social media engagement is a complex endeavor. This holds true, especially if
you are trying to limit your budget. You have to also think about the ability
of social media to entice people and drive traffic to your site. To make it
simple, the larger your social media presence is, the more traffic you can
expect to your website. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">The Strategies in Boosting Website Traffic Through Social Media
Marketing <o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">The
characteristics mentioned above are the main rules accompanying<b> social media marketing </b>which you can
achieve by doing the following tips: <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">1. <b>You have to learn that each social network
is unique from the other.</b> <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Nonetheless,
the most important characteristics that you have to possess for a successful <b>social media marketing</b> is to ensure the
following: <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">You must be ready 24/7 for your customers. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">You have to take care of your brand loyalists.
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">You have to nurture potential buyers. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">2. Remember to have striking content<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Moreover,
content is also important so that you can build a reputable brand. First
impressions are vital. Along with content, you have to provide better visuals
that your audience would appreciate. Social media posts with better images
achieve higher engagement than plain text posts. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">About
85% of people are more likely to buy a product if there are visual contents
like pictures, video posts, or product demos. Reading texts usually makes it
hard for them to engage with your post. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Your
visual posts can significantly impact your profits. The best visuals are those
that can stand out among the competition; those that can speak about you
deeply; those that tell stories and how amazing is your product. Hence, visuals
must be well-planned and not just mere photographs that you took in a second. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">3. Remember to have your content easily shared<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">For
a successful <b>social media marketing</b>,
Your content should also be easy to share. In a world where most people are
mobile dependent, use of social media plugins compatible with mobile devices is
a must. Nearly 50% of online content is being accessed through the use of a
mobile device. However, it is not enough that you put social media buttons, you
have to locate them strategically in your design. If you distract your readers,
they might just opt to leave your page - making you lose a chance to have a
sales lead. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">4. Remember to employ SEO techniques<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">It
would also be helpful if you improve your search engine optimization (SEO)
practices. Social media marketing can be more successful if you integrate the
best SEO practices into your content. or you can hire <a href="https://seoexpertscompanyindia.com/" target="_blank">seo company india</a> to help you rank higher in search engine rankings. Remember with SEO, you are like hitting
two birds with one stone, which are: helping you drive traffic to your website
and also increase your ranking which can affect buyer persuasion. Search
results can impact the buying decision of the public. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">5. Remember to follow a calendar<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Nonetheless,
<b>social media marketing</b> has its own
set of guidelines that you need to follow. One of these is to ensure that you
follow a social media calendar to avoid bombarding your audience with
repetitive content. It will help if you build a concrete and tactical schedule
regarding your publishing habits. <o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">How Effective Social Media Marketing Can Convert into Website Traffic<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">If
you would ask if sharing content multiple times is fine, as long as it gives
you better results and can trigger strong reactions, then it is fine to do the
practice. At the moment, there are no reported complaints yet with regards to
multiple sharing of contents. People rarely notice that you have been sharing
content several times. In fact, sharing more than once is one way for your
audience to see the updates and be reminded of your online presence. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">To
make sure that your use of <b>social media
marketing</b> really works, you have to take heed of the above-mentioned tips.
To be competitive in this world where e-commerce rules a big chunk of the
market, putting the right strategy and social media marketing ploy can mean an
increase in the level of brand awareness, website traffic, and conversions and
most especially, gain a high level of customer engagement and loyalty. This, in
turn, can mean so much for your business growth. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; mso-fareast-font-family: Calibri;">Finally,
to gauge the effectiveness of your <b>social
media marketing, </b>you have to always monitor your results. This is to ensure
that the strategies you employ really work. </span><b><span lang="EN-US" style="color: blue; font-family: "proxima nova"; font-size: 14.0pt;"><o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; font-size: 10.5pt;">Author Bio: <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "calibri" , "sans-serif"; font-size: 10.5pt;">Katherine Lane is a </span><span lang="EN-US" style="font-family: "calibri" , "sans-serif"; font-size: 10.5pt;">content
writer for Buy Real Marketing whose expertise is focused on social media
marketing. With her expertise, she is sure to understand what a business needs
and harness her social media marketing skills incorporating the Buy Real
Marketing services<o:p></o:p></span></div>
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If This post help you then Like my facebook fan page and follow my blog.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com1tag:blogger.com,1999:blog-5907297596419017747.post-88703480400022900542017-06-09T00:38:00.003-07:002019-07-15T03:50:13.057-07:00Easy Ways You Can Turn Social Media Marketing Into Success<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Facebook, Instagram, Twitter, and other social media proved to be more than just a platform for communication nowadays. With billions of internet users and people with social media accounts, entrepreneurs acknowledge the vast opportunities <b>social media marketing</b> can bring to their business. Investing on branding goal through steady online presence is what most of the businesses are engaging now. <o:p></o:p></span></div>
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<b><u><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Business Success through Social Media<o:p></o:p></span></u></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">To expand your enterprise and raise awareness on your brand, here are easy ways that you can do: <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">1. Set your goals<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Every plan is useless without objectives and guiding principles. Companies engaging in online marketing usually aim for the following:<o:p></o:p></span></div>
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<li> Create brand culture and identity</li>
<li> Boost traffic to the website</li>
<li> Provide feedback to customers</li>
<li> Attract people to purchase</li>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">2. Utilize appropriate social networks<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">You may feel that <b>social media marketing</b> means using all social networks available. However, a wise advice would be to be choosy. Select the platform suitable to your business goals and strategy. You also need to consider your business type, location, and target people. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">3. Provide attractive content <o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Netizens today tend to be picky when it comes to the content that lures them. Make sure that videos, images, and texts you post are relevant, engaging, and short. Take note that the number of responses does not guarantee great content if your post does not align to your brand. Always balance business and popularity. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">4. Be consistent and responsive<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;"><b>Social media marketing</b> is not only about selling and advertising. It is also about frequent online presence that provides a responsive environment to the customers. Create a plan on what to post and how often you post, then stick to it. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">5. Utilize paid advertising<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Paid advertising choice is present in every social media. With its simple platform, anyone can utilize it. Freedom to select target customer's specification like age, location, profession and others is given. Ads and campaigns with image video is also available for more customer engagement or you can hire <a href="https://roiminds.com/digital-marketing-white-label-agency-india/" target="_blank">white label facebook ads agency</a><o:p></o:p></span></div>
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<b><u><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></u></b></div>
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<b><u><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Money-making through Social Media<o:p></o:p></span></u></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Generating money online is now one of the most convenient ways of earning. <b>Social media marketing </b>offers big chances of transforming your time online into money. Here are some steps anyone can try:<o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">1. Promote your music and art<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Got good beats and jingles? Sites like SoundCloud is a suitable place to upload your own composition and get noticed. Get immediate downloads by linking your SoundCloud to your social media accounts. <o:p></o:p></span></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">You can also exhibit your artworks in sites like Tumblr and Instagram. If you can gain good responses, you can sell merchandise and prints in online stores such as Big Cartel or Etsy. Freelance writing and e-book selling are also a hit nowadays. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">2. Generate money with your photos and videos<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Your inkling to photography can bring you money. Original photos promoted through sites like Flickr, iStockphoto, and Shutterstock can turn into payments with interested people. <o:p></o:p></span></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;"><b>Social media marketing </b>has invested to videos for more follows and likes. Creating viral videos on YouTube can earn yourself revenue. You can get side income by engaging in YouTube Partner Program which installs ads and campaigns at the beginning of the videos. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">3. Manage social media<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">If you are good in getting people notice you through social networks, then you must try being a social media manager. Companies can hire you to manage marketing ads online and design social media strategies. <o:p></o:p></span></div>
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<b><u><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></u></b></div>
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<b><u><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Saving a Struggling Social Media Marketing <o:p></o:p></span></u></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">When your efforts of building a steady <b>social media marketing </b>campaign seem to be frustrating, there are strategic ways to turn it all around. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">1. Track metrics<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Tracking social media metrics is significant in knowing what to improve. See to it that your time of posting is aligned to the moment that your target customers are also online. This ensures that your posts are liked and followed. <o:p></o:p></span></div>
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<b><span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">2. Evaluate audience growth rate<o:p></o:p></span></b></div>
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<span style="background: white; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">If your audience population is not growing, there is something wrong with your marketing strategies. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">3. Improve rapport with audience<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Being able to answer customers’ queries and respond to their feedback and opinions matter a lot in enticing people to purchase your product and avail your services. Hence, be more responsive and conversational. <o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">4. Be more visual<o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Visual content attracts more users; thus, they are shared on social media more than other types of contents. <o:p></o:p></span></div>
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<a href="https://www.blogger.com/null" name="_psemxzjkofl9"></a><span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">Possibilities are endless in <b>social media marketing</b>. Find your niche and be successful now!<o:p></o:p></span><br />
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<strong><span style="border: 1pt none; color: #555555; font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px; padding: 0in;">Author Bio</span></strong><span style="background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpgfx7IK8cd50zbxHv-TJz9kgwmrDPhBHpB5YP5ZxhLzVQDG8G6LbHLtMz7rV5dT7q0SFUMYy7PaBRJoObDDucTPbyS3ekoD3MFUHd9l-g0ASo4FFbBCRWyyW0i6L7soW3wjM82cV3uEc/s1600/JessicaWinder.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="235" data-original-width="215" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpgfx7IK8cd50zbxHv-TJz9kgwmrDPhBHpB5YP5ZxhLzVQDG8G6LbHLtMz7rV5dT7q0SFUMYy7PaBRJoObDDucTPbyS3ekoD3MFUHd9l-g0ASo4FFbBCRWyyW0i6L7soW3wjM82cV3uEc/s200/JessicaWinder.png" width="182" /></a></div>
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<em><span style="border: 1pt none; color: #555555; font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px; padding: 0in;">Jessica T. Winder</span></em><span class="m_624877954773731030gmail-apple-converted-space"><span style="color: #555555; font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px;"> </span></span><span style="color: #555555; font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px;">understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she creates and then incorporate </span><a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.buyrealmarketing.com/&source=gmail&ust=1497433731629000&usg=AFQjCNFW7yB7uG0Yd9Ehor8-L1rB_bwGFQ" href="https://www.buyrealmarketing.com/" style="color: #1155cc;" target="_blank"><span style="font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px;">Buy Real Marketing</span></a><span style="color: #555555; font-family: "open sans" , serif; font-size: 10.5pt; line-height: 16.1px;"> services.</span></div>
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com3tag:blogger.com,1999:blog-5907297596419017747.post-87017898455383295352015-05-26T02:52:00.006-07:002015-05-26T02:52:59.795-07:005 Tools Everyone in the TWITTER FOLLOWER Industry Should Be Using<div dir="ltr" style="text-align: left;" trbidi="on">
Many companies are now turning from one social tool to another in order to reach out to a specific audience. This refers to the kind of audience that the online industry is relying on so that they can reach an array of the company’s products and services. Using a social tool like Twitter allows the distribution of information to reach each and every Twitter follower. Here are a few tools that everyone in any Twitter follower industry should consider using.<br />
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Long links can take up a lot of characters, which can be a problem for Twitter whose characters are limited. If anyone needs to shorten those links, it is recommended to use Bit.ly. Not only that, but it saves a lot of time by sharing these shorter versions of links to more than one account. Through Bit.ly, individuals can make customized domains that match for their company. This personal touch creates trust among any Twitter follower.<br />
Hootsuite is another favorite tool used by the online industry. If a company uses more than one social media, Hootsuite allows its users to manage them instead of having to open them individually. By doing it this way, it saves a lot of time and effort that can be used somewhere else in a more productive way. Not only is it easy and convenient, it is a single platform that allows you to access all of the social network channels that the company is in.<br />
Another popular social tool used in the online industry is BufferApp. Instead of flooding every single Twitter follower with interesting and relevant news that one finds every minute, this tool allows the user to send these links in accordance to a schedule. This is important so that followers won’t get annoyed with overloading of tweets at a single time. The user can set up a particular schedule based on time to evenly distribute such information.<br />
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SocialBro is another social tool that companies can invest on. This is because its users can analyze critical data and assessment towards a path of making important decisions that can enhance any marketing strategy. SocialBro reaches out to a target audience that is vital for any company. It attracts potential clients and customers.<br />
Another powerful tool that can be added to the list is Twitterfeed. Shared quality content can be viewed by the audience over multiple social networks. After users have distributed the content, statistics can be tracked and monitored. This way, users can analyze which content is popular among the audience so that users know what kind of content to look for in the future when the need arises.<br />
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All of these social tools can be used in the online industry in order to boost and promote a particular business to an audience who is in need of such product or service. These are meant to be used for long term measures so that companies can watch as they progress or bounce back after a series of downfalls. A combination of marketing strategies as mentioned earlier are important in order to reach the company’s goals.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEEKHVwO4vAnkgyUUy7QjWA-IdRHAqrPYfQQivdG2TN822OqN41rVEzmAD-4cWj4sMTANrGRROClanQW-XOsWGWEhacMxlI6E95ddkk42qFtG38HNlz-MUw1-y335Le37iQfody42uc6o/s1600/sheena.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEEKHVwO4vAnkgyUUy7QjWA-IdRHAqrPYfQQivdG2TN822OqN41rVEzmAD-4cWj4sMTANrGRROClanQW-XOsWGWEhacMxlI6E95ddkk42qFtG38HNlz-MUw1-y335Le37iQfody42uc6o/s200/sheena.png" width="200" /></a></div>
<b>Sheena </b><b>Mathieson</b>, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate <a href="http://www.buyrealmarketing.com/">Buy Real Marketing</a> services.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com1tag:blogger.com,1999:blog-5907297596419017747.post-7185917808482951272014-07-14T11:08:00.001-07:002017-06-12T23:40:04.145-07:00How to Make a Website Search Engine Friendly? <div dir="ltr" style="text-align: left;" trbidi="on">
Search engines are can be controlled on how they crawl and interpret the web content. A webpage does not mostly look the same to individuals as they look to a search engine. Below are specific technical aspects of modifying web pages so that they are structured to make the search engines friendly.<br />
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<b>Provide visitors with the information they are searching for</b><br />
Provide high-quality contents on your pages, most importantly your homepage. This is a simple but most vital thing to do. If your web pages contain useful information, it will entice webmasters to link to your website. In creating a useful, information-rich site, create pages that accurately and clearly describe your topic. Think deeply about the key words users are likely to type most frequently and include those keywords on your website.<br />
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<b>Ensure that other sites link to yours</b><br />
Links enable crawlers find website and can give sites greater visibility in the search engine searches. When providing results for a search engine, Google always uses sophisticated text-matching techniques which will display websites that are both relevant and important to each search. Only make use of natural links because they are useful for the ranking and indexing your website.<br />
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<b>Create a website that is easily understood by the search engines</b><br />
The website should make good use of up to date technologies such as Cascading Style Sheets (CSS) to limit the extent of formatting in the HTML code page. Make sure you remove the formatting and you are left only with pure content which search engines love and easily recognize.<br />
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<b>Make your site easily accessible</b><br />
Create your website with a link structure that is logical. Each and every page should be reached from at least a single static text link. Ensure you use a text browser, like Lynx, to assess your 4. Make navigation easy.<br />
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Create clear text links to all the parts of your website. Search engines does not follow image links or links that embedded in animations such as Flash, they get attracted to their navigation .<br />
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<b>Track your progress with web analytics.</b><br />
There are a whole lot of free options that one can use and most probably your content management system or web hosting service which already has reports and tracking of your website. Additionally, Google Analytics is easier to use and always provides a wealthy information that will be much useful in making your website much discoverable by search.<br />
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<b>Content is King</b><br />
Build great content and maintain it up to date. Develop a list of keywords and always create a good description for your website. The trick to creating a good site description is by making it as brief as possible, probably not more than 75 words. Pack your website with the most important keywords and make it appear like a single sentence. Always include this description at the top of your said home page. Do include your important keywords in the title of the website page and also in the name of the file.<br />
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<strong>Author-bio:</strong><br />
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I Nikki Merrill and writing essays and other papers related with academic sphere am area of talent. As a professional writer, I give highlight to the innovation and creative superiority when I engage in writing articles. So far, I could carry out assignments for a lot of students across the world, articles essays and <a href="http://dissertationcapital.com/dissertation-all-chapters.aspx">dissertation writing</a> help different bloggers, journals as well as to some other online publications.<br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-40855343191057582432014-05-21T11:44:00.001-07:002014-05-21T11:44:58.019-07:00How to cope trickily with More Competition in Online Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
Online promoting is all concerning connecting together with your potential customers United Nations agency dwell over the net. Although several businesses appear to be victimization it to draw in customers nevertheless most of them fail to try to therefore. However with the ways given below, you may actually find yourself creating an honest distinction in your on-line promoting efforts.<br />
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<b>• Go for a lot of cohesive promoting campaigns</b><br />
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Most of the companies their net promoting drives sort of a strong hurly burly list while not truly having any long or short term strategic thinking. They solely apprehend to try to variety of things to be administered for his or her on-line activities, however, they're still not terribly positive concerning the items, that are making an attempt to realize or the ways that these activities are reaching out there. The simplest approach is to really establish your right audience, that you would like to focus and therefore the quantity of items, which you need to be place the items in situ to realize these goals.<br />
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<b>• More social media promoting to targeted teams</b><br />
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The most necessary shift here goes from the scale of your contact list to its contents. Rather than searching for a lot of folks, you ought to be searching for higher potential customers from your social networking efforts.<br />
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<b>• More market awareness and feedback</b><br />
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New sales and conversions can be referred to as because the best ways that to gauge your on-line promoting effectiveness. However, you may realize variety of intercessor steps, which most of the companies don't like things like direct feedback returning from their shoppers, which truly will optimize of these links to their promoting chain. To place in easy words, it's perpetually an honest plan to raise your customers for what they're searching for so as to seek out the foremost valuable answers. In fact, you'd realize variety of how to urge the feedback from your customers or potential patrons found within the market. This can very assist you lots in creating some of significant changes to prosper in your business.<br />
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<b>• More targeted outlay and coming up with</b><br />
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All of those different parts, of course, have a degree of your time and cash that need to be dedicated to them. But, again, a lot of corporation’s square measure simply selecting a budget variety that appears cheap then throwing resources within the general direction of net promoting. That is an affordable place to start out; however it's ne'er attending to maximize the effectiveness of your expenditures.<br />
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Your net promoting team ought to be operating with you to confirm that every one of it slow and cash is getting used within the best approach attainable. That does not simply take potency; however conjointly specialize in some measurable bottom-line goal. <br />
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<b>About author:</b> Joseph Porter is a freelance writer at study essay writing companies and the professionals helps for <a href="http://bestdissertationwritingservice.com/">getting best dissertations</a> for the academic students with over 14 year’s experience. He enjoys writing about current trends and innovations in education, technology and traveling.
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-33175841660688275902014-03-12T10:04:00.000-07:002014-05-26T04:08:35.956-07:00How to Make Social Media Working for Your Blog?<div dir="ltr" style="text-align: left;" trbidi="on">
Integration of social media to a blog is rapidly on the increase. Any blogger who does not integrate their blog with some social media platform(s) risks failure. This is because people are shifting interactions to social media platforms. Having social media integrated into your blog makes it easier for your readers to interact with you, and with each other in an environment where they feel comfortable. Other benefits that you will enjoy once you integrate social media with your blog are that you will be able to identify target groups easily, you will have an easier time positioning your brand, you gain more credibility, you will be able to carry out market research in an easier way and you are able to advertise to an increased number of people with greater success.<br />
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While carrying out the actual integration of social media with your blog, there are some basic things you do not want to forget such as remaining as simple and easy to access as possible. You can try getting social media apps that will do the work for your readers as long as they grant permissions. If you integrate social media into your blog and readers find it hard to use the social media plug-ins or links, they will quickly abandon trying and some may leave your readers’ community. Make the use of social media on your blog easy.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmgY5QwaMJQ_iEC0vCnmM4_oX39Qpu7H60mw6YS1sz_OyoWZskKYJb7UO84qqI4ieNx-7pAgAzRCPctrAgMswCfm8IGbg-nzI1v6K0vnX6hJTUW4DlPurU2xLxekI-BqsTUKHg1_sP34w/s1600/Image+for+msgseosites.in.jpg" imageanchor="1" style="background-color: lime; margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmgY5QwaMJQ_iEC0vCnmM4_oX39Qpu7H60mw6YS1sz_OyoWZskKYJb7UO84qqI4ieNx-7pAgAzRCPctrAgMswCfm8IGbg-nzI1v6K0vnX6hJTUW4DlPurU2xLxekI-BqsTUKHg1_sP34w/s1600/Image+for+msgseosites.in.jpg" /></a></div>
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The second rule you should follow is to be relevant in your blog. You can also be posting some humor on the blog once in a while. Remaining relevant and credible will attract new readers to your blog and retain the old ones. If you thing that merely integrating social media to your blog will bring you the numbers, you are wrong. Your own effort is what earns you regular readers. Humor helps in relaxing the readers and can be used to voice differing opinions. A satirical comment or post reflecting on a blog post could easily do the trick for you.<br />
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Commenting is what makes a blog lively and fun for readers to interact as they share their thoughts and opinions about the posts you put on your blog. Make these posts relevant and emotionally appealing. Integration of your blog with social media should allow readers to comment via social media or on the blog. The comments get to be seen on the blog and on social media. This visibility will attract more readers and make your blog an interactive place where people can easily and freely share ideas. You should encourage commenting and feedback on your blog posts.<br />
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If you have any events that are live, put them on your blog and have people comment on what s happening. This mostly applies to blogs that belong to businesses and other organizations. If possible, you can have people shaping the way some things are done. Reading the comments on both social media and your blog as the event continues would be a great way to make everyone feel that they are part of your blog’s community.<br />
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Always be willing to adopt new trends after assessing them. it will not do you any good if you succeed in getting your social media pages and your blog functioning in synchrony yet you do not have the latest platforms and you do not keep up with the upcoming trends in the blogging world. You should as well continually make subjective and solution oriented assessments of your blog, its integration with social media and the benefits that come with integration. This will help you identify which areas you are not exploiting and keep you in check so that the social media part does not take over your blog.<br />
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<b>Author:</b>The author is a team member of <a href="http://essayjedi.com/">professionals that do your essay from scratch</a> at Essay Jedi.
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-70611127729505013992013-12-19T06:46:00.000-08:002017-06-12T23:43:47.590-07:00How to Reduce the Bounce Rate of Your Landing Pages?<div dir="ltr" style="text-align: left;" trbidi="on">
Reducing the bounce rate on your landing pages is a very big deal. If people are bouncing from the first page they land on--then that is how it normally works. But, every single person that bounces is another bit of traffic that you ideally want to keep. What is the point of working so hard to get people onto your website if they are just going to leave a few seconds after arriving? In many ways, lowering your bounce rate can only be a good thing (at least in most cases). On the other hand, you do have to be prepared to scare a few people away if you are aiming for a certain target audience. Do not forget that you cannot be all things to all people. Here are some tips that with help reduce the bounce rate on your landing pages. Also, bounce rate impacts on the SEO of ther website. So, whether you do it yourself or hire a search engine optimization company from a <a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">list of top SEO companies in India</a> then you should for best seo company in india<br />
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<b>1 - Make sure your landing page addresses the reason the viewer visited</b><br />
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Your viewer arrived onto your landing page for a reason. You have made the first win, so you need to celebrate that win. You do not want to tell the person they did the right thing paying a visit or to keep marketing to them. They visited for a reason, so address that reason. If they wanted to know a price, then give it to them. If they wanted more information then show them a bit and give them links to where they can find much more (on your website of course).<br />
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<b>2 - Remove pop-up ads, auto-start video and auto-start audio</b><br />
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Popup ads are as old as the Internet and they have been nothing but annoying since the beginning. If you want conversions then you do not start off by annoying people. It is the same as if you run a high street store, you do not jump out in front of people and ask them to push something to get rid of you, so don’t do it online.<br />
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As for auto-start video and audio, people will happily close down an entire browsing session if it means getting rid of the noise. It is as if you are assaulting people, and makes it appear as if their time is so meaningless to you that you will happily start blabbing on about something that they do not want. If you want conversions, then never do it--Ever!<br />
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<b>3 - Give people plenty of navigation choice</b><br />
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If you do not give them enough, then they will naturally leave your website. Not giving people much choice is what scamming websites do, and people know this. Plus, there may even be a base instinct in there as people do not want to be penned in. Instead you need to give them choices with your navigation so that they may comfortably explore your website without feeling as if they are being railroaded.<br />
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You can do this, but if you want to start converting your traffic, then give them choices and make the one most profitable to you as the most appealing. Do not give them too much choice unless you are sure that at least 80% of the links are going to be of interest to the viewer. What you need to do is make some links obviously better than others, but in a subtle way that makes people think they are making their own choices.<br />
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<b>4 - Make your page easy to skim read and very clear</b><br />
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If your page is too hard to skim read, then most people won’t even give it a chance and they will just bounce from your website. As odd as it sounds, having to read your content word for word without knowing much about it is something that most people are not willing to do. They are just going to skim read a page and look for important factors. If they cannot find them, then they bounce. It is up to you to make sure your page has a very easy-to-skim-read format so that people may find points that interest them.<br />
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<b>5 - Make sure your landing page renders and loads quickly</b><br />
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The analytic system used by yourself may measure if a page bounce occurs before or after the page starts to render. There are very few people who know for sure if Google measures bounce rates from the point of rendering or before. Suffice it to say that it is not worth the risk of having a page take its time to render.<br />
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Slow loading times are not as much of a problem these days as they were prior to faster processors, more RAM and broadband DSL Internet. But, slow render times are certainly a problem. If a person has to stare at a blank page of white for more than a few seconds then that person is going to bounce. If you were planning on making a sale or getting a loyal viewer out of your landing page, then this is not the way to do it.<br />
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Take the time to lower your loading times, but above all, make sure that your page is rendering quickly. This means you need to bug tests your web pages routinely (if you update often) and it means you need to test them with cross compatibility tools.<br />
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<b>Author:</b> Kate Funk is a freelance writer at <a href="http://www.aussiessay.com/">aussiessay</a>. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.<br />
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If This post help you then Like my facebook fan page and follow my blog.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-53020789774395421702013-12-03T07:31:00.002-08:002017-06-12T23:45:22.345-07:00What the Hummingbird brings?<div dir="ltr" style="text-align: left;" trbidi="on">
In September 2013 Google officially presented new search algorithm called “Hummingbird”, though in fact the bird have been making a nest in a search system during a whole month before official premiere. As Hummingbird is a search algorithm with a fundamentally new approach of processing complex phrases in search queries. Unfortunately, Google developers keep in secret the technical principles of the algorithm, so we can only guess and try to adapt the text content for the new algorithm. What we know for sure is that the changes in the content should be done shortly in order to adapt websites to new algorithm and save high rates.<br />
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Undoubtedly, the introduction of a new algorithm will make significant changes in the policy of sites promotion, especially in the quality of content. Relevance, quality and depth of content should be now taken into account. Short articles "stuffed with" key words are the first positive steps that send a website to the back of the SERP. In order to take the most advantageous position, one should adhere to the following strategy:<br />
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1. Extend and adapt the selection of keywords using a variety of advanced options for the same phrase.<br />
As a rule, those who use voice search, use longer phrases. For example: "How can I quickly get to ...", "Where is the best place to buy...", "Where can I go on a Saturday evening in the city ..." and so on. Thus, we should think over and apply all possible variants that can be used by potential visitors.<br />
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2. Use related words and a maximum number of synonyms.<br />
Most relevant articles posted on the site will be determined not only by keywords, but also accompanying phrases and synonyms. In other words, if the user types in a word synonymous with the good or service you offer, Hummingbird will lead customers to your web site as well. The search engine gives results not only by key words typed into the search string, but also according to synonyms. This gives you an opportunity to be on top even through synonyms, and not just direct key words. In order to determine which synonyms Google « understands», you only should pay attention to those options that are displayed on the screen while you type words into the search string.<br />
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3. Take measures to get your content quoted or referred to by other web resources.<br />
Whenever your website is referenced, the link to your resource is used or the website is mentioned together with competing resources (websites on similar subjects), it will be an evidence for Google that your companies or web sites are connected with each other. It’s great when competitors have considerable authority, and your website is mentioned along with them, your position automatically grows.<br />
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4. Thoroughly analyze texts for links that are used to promote a web resource.<br />
Probably everyone knows that the links which have words related to the topic of the web site are much more attractive for search engines. Therefore, they should be used extensively. To create natural links it is important to use keywords together with their synonyms.<br />
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5. Pay attention to the universal search algorithm.<br />
It is quite logical that Hummingbird is more focused on the issue of universal results. For example, if the user types in "cook lasagna yourself", it is logical to give instructional video immediately. Orientation on Universal Search provides huge advantages to not only attract new visitors, but also to outmarket the competitors. These are several tips how to do it: - Choose the images for Google Images;<br />
- To determine what kind of results connected to your products or service emerges in a search string;<br />
- Create high-quality video content and optimize it for YouTube;<br />
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<b>About the author:</b> Paul Smith is an excellent writer and the author of this essay. He is an expert in such topics as SEO, networks and internet. It is easy to connect with Paul on <a href="http://plus.google.com/u/0/109013041940492187102">Google+</a>. You can read other articles written by Paul at <a href="http://cleverpaperwritingservices.com/">cleverpaperwritingservices.com</a>
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Related - <a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Top 10 SEO Companies in India – Best SEO Companies India – SEO India – Best SEO Services India</a></div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-69805881279202155042013-11-26T07:50:00.000-08:002017-06-12T23:54:46.345-07:00SEO Strategies for Local Business Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<strong>SEO definition</strong><br />
<ul>
<li>Search engine optimization (SEO) is a process for improving one’s visibility website in the search engines</li>
<li>SEO is the best tool to use for enterprise such as a small business which has a website. Search engine</li>
optimization, therefore, is a way to enable site in list of search results on the top. More often than not, when one searches for anything using the search engine, he or she opens the first page then checks the content on the first few sites.
<li>There are more visitors on the top ranked sites, which make the content be known by many people. This is so appropriate for small businesses that deal with local and also international customers. This link strategy is among the best SEO small businesses strategies.</li>
</ul>
<b>Linking strategy</b><br />
<ul>
<li>The main goal of linking strategy is to make links to the businesses site targeted at commercial traffic or market that is interested in the products and services, which finally convert to better volume sales.</li>
<li>The capability of links and their respective values measurement led to the making the site Google, which is among the leading site in search engines. It all begun with Page Rank as called by Google.</li>
<li>Mathematical models are used in this Rank to evaluate websites by considering incoming links. Higher rankings were awarded to sites with relevant links and with more authority.</li>
</ul>
<b>Usage of keywords</b><br />
<ul>
<li>SEO is also done by using keywords. Businesses usually have articles posted on-line explaining about their businesses using imperative keywords, closely related to the products and services of the business.</li>
<li>Updating of the site is a very good SEO strategy for the business. An enterprise website must not in any way be stagnant. It should have updates like news and also articles. When the site is updated, business owners will be in a position to explain to their loyal customers as well as prospective clients about sales, promos, discounts and any other special offers that will come along the way.</li>
</ul>
<b> Professional help and social media</b><br />
<ul>
<li>Obtaining professional help is also a way to optimize the web page. There are institutions and companies that offer SEO services and are solely responsible for clients stuff. The client asks the company or institution that made the website if they are in a position to provide the additional services.</li>
<li>Social network such as Twitter and Facebook can aid in optimization of one’s site, especially when page for the business is created. It is usually free and one can give a link for the website on his or her social site. It is easy to maintain as well as to update social media accounts.</li>
</ul>
<b>Statistics</b><br />
Local SEO in the recent past has increasingly become very popular. Statistics indicate that more than 97 percent of clients search in the internet for local businesses. More than 90 percent of engine market search constitute Yahoo, Bing and Google.<br />
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If This post help you then Like my facebook fan page and follow my blog.<br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com1tag:blogger.com,1999:blog-5907297596419017747.post-2993151919191489712013-11-13T08:45:00.000-08:002013-11-13T08:45:21.754-08:004 reasons why advertising budgets are too big and how to solve this problem<div dir="ltr" style="text-align: left;" trbidi="on">
The calculation of the budget of the campaign can sometimes be one of the most important tasks for online marketing specialist. Overspending advertising budget noticed at the end of the campaign means that your client will have to pay extra money, and in some cases even the marketing specialist has cover the entire shortfall.<br />
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On the other hand, to finish the advertising campaign still having some money is also not very good, as it shows that you have missed some important opportunities. In both cases, we can see an inappropriate planning of spending. This is a mistake that most beginners do, and nobody wants this happen with him/her. <br />
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Choosing the right tempo of the campaign is challenging and many different factors should be taken into account. There are four main factors influencing the successful budget spending. <br />
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<b> 1. Predictable "ups and downs"</b><br />
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Search is always unpredictable, and even if we can predict something, it is not quite accurate. But there are things that happen regularly enough and we can take them into account.<br />
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First, as in any other business there exist seasonal changes in the search (for example, winter is a peak time for search on the keyword "snowboard" and this word is not so popular during other three seasons). Naturally, over time, any product can become obsolete or out of fashion, then we will see low interest of customers. It is important to remember that sales slowdown will not happen all of a sudden but will develop gradually.<br />
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If you have started some kind of a large advertising campaign online or offline then "season factor" can seriously affect its course. Fortunately, it is easy to foresee. However, there are other specific circumstances for each particular case.<br />
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For example, our client works in the field of show business, he sells tickets for his concert . From the experience of previous campaigns for such clients we know that when fixing a timetable for the search volume we should note that the rate for the three weeks prior to the start of the concert will go up quickly, and ten days after the concert will go down. With this knowledge, we will always be able to use our advertising budget more effectively.<br />
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<b>2. Unpredictable "ups and downs"</b><br />
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Let’s remember recent events connected with the death of Michael Jackson. There appeared so many search inquiries including the name of the singer in Google that the companies initially thought of hackers. Now imagine that you are selling something connected with the name of Michael Jackson and have not set maximum limits of the budget for your account, within 12 hours your entire monthly budget would have simply disappeared. Or imagine that you have a very limited budget and missed the opportunity to sell something to his real fans.<br />
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Another example, if the company appears in the center of a scandal, its traffic from the will increase in several times, but most users will search for "[name of company] scandal". You will have to take measures in order to get rid of such bad quality traffic. These crazy and unpredictable "ups and downs" taking place during advertising campaigns occur quite often.<br />
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<b>3. Big advertising campaign</b><br />
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Hundreds of thousands of keywords at the same time promoting in three and more search systems, hundreds of projects at the same time, thousands of ad groups it’s hard to keep in mind everything. Especially if there are promotional campaigns developing at the same time, bringing new products on the market, etc. Too many dynamic components, it is sometimes difficult to cope with all this.<br />
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<b>4. Technical problems</b><br />
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One of the most popular questions among beginners sounds like this: "Why did my last campaign go beyond the budget?"
Well, as everyone knows, the upper limit of daily advertising budget as solid as a wet napkin.<br />
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The financial policy of Google is as follows: your daily budget can not be exceeded more than 30 times over 30 days. For example, if during the first day of the campaign expenses from your account exceeded the daily limit for $20, the next days you can spend $20 less to compensate for the exceeding the limit.<br />
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As we can see, even Google can not stay within the limits of advertising campaign budget. They have such a huge amount of advertisement that it is virtually impossible to calculate everything to the cent. As already mentioned, Google will not take more than you have on advertising account. But it will barely help, if there are more than one advertising companies in one account.<br />
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<b>How to make right calculations of costs</b><br />
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You must take into account not only your own income, but also payments made for third party. For example, for "SEM management platform" should take 2-5% of media costs also do not forget about such useful tools as Gooroo, SpyFu, etc., which are not free of charge .<br />
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All these details should be taken into account when calculating your cost. All additional costs for third-party payment should be considered separately from your own income. Calculation of advertising costs is individual in each case. Sometimes spending is calculated daily, but usually weekly.<br />
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In most cases, the advertising budget is distributed evenly for the whole period of advertising campaign, in this case it is very easy to track percentage of the budget already used and how much is left.<br />
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<b><i>About the author:</i></b> This essay is written by <strong>Melisa Marzett</strong>. Melisa is an experienced writer and professional in such fields as internet marketing, web and social media. You are welcome to contact with her on <a href="http://plus.google.com/u/0/107510858661818945978?rel=author">Google+</a>. Other articles are at <a href="http://bestpaperwritingservice.org/">http://bestpaperwritingservice.org/</a>. </div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com3tag:blogger.com,1999:blog-5907297596419017747.post-525414674429580102013-10-24T08:06:00.000-07:002013-10-24T08:06:30.890-07:00Seven main Secrets about Guest Blog Posting<div dir="ltr" style="text-align: left;" trbidi="on">
Guest blog posting is useful for bloggers and readers if it is only done of high-quality. Before
you become a guest blogger, you should learn some things that can help you to clarify with
the posts, their design and choice of technical methods. Perhaps you come across a lot of
information that links with this problem, it is normal. But not all this information is correct
and can affect the performance of your blog and your guest posts as well. I want to share some
secrets for brushing your methods and therefore to improve your traffic.<br />
<br />
<b>✓ Secret#1:</b> Create the layout of your actions before begin to write.<br />
<br />
You should have a strategy before you become a blogger and you will have an accurate plan
before you actually start. It helps you to focus on you objectives and not to distract the different
things. In that way you will aim to your achieving your goals. If you go in for blog posting
seriously, you need to have a plan.<br />
<br />
<b>✓ Secret#2:</b> There is no set of methods to become a good blogger.<br />
<br />
There is no clear-up means that allow you to write perfect guest blog posts. Without doubt,
there are some requirements and rules that you have to follow. But it doesn’t always work with
everyone. You should create personal rules for yourself and follow the guidelines while doing
guest post.<br />
<br />
<b>✓ Secret#3:</b> After writing the blog, your work is not finished.<br />
<br />
After your blog is accepted, you have to promote it on social networks, announce through email
list. Be ready to answer some questions from the guests and actively comment the blog to see
your activity.<br />
<br />
<b>✓ Secret#4:</b> You should have a bright headline.<br />
You will have the only chance to make a good impression and to make the reader to click on
the post and to read the rest of article. So, don’t loose it. If you want to succeed in guest blog
posting, create the eye-catching title for your post.<br />
<br />
<b>✓ Secret#5:</b> Content is a driving force for promoting the guest article.<br />
<br />
To have a great blog article you should trouble about the content. It is the basis of our success.
Keep it short and to the point. Write something in extraordinary way that people will be
absorbed.<br />
<br />
<b>✓ Secret#6:</b> Follow all the rules and guidelines to submit the guest post.<br />
<br />
Guest post is the hot output of internet marketing on the market. If you want be published in the
website, take the time to read and understand all these rules.<br />
<br />
<b>✓ Secret#7:</b> Use key words for convenient of searching your guest post.<br />
<br />
Many blogs add it in the list of the requirement, but sometimes you just should know it. It is one
of the methods for attracting traffic by the online community. When a man searches something
for a specific term in the search engine, the particular keyword under your articles plays a great
role, be sure.<br />
<br />
<b>About the author:</b> Paul Smith is a famous, experienced writer that writes a great variety of
works for <a href="http://askessay.com/">http://askessay.com/</a> and different guest posts.
You don’t have any hesitations for his competence. Feel free to ask him, if any questions arise at
<a href="http://plus.google.com/u/0/109013041940492187102?rel=author">Google+</a>.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-77913954822554079712013-09-11T22:29:00.000-07:002013-09-11T22:29:23.136-07:00How to Develop a Website on Google Guidelines?<div dir="ltr" style="text-align: left;" trbidi="on">
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Everyone is annoyed with Google day by day updates and search engine ranking behaviors. We used to tackle with penalties like Panda and Penguin in order to retain the positions on search engines. The time is being changed from last two year after the announcement of Panda update in February 2011. The fierce competition to get the top positions becoming harder than harder.<br />
<br />
Why don't we think out of box and to work for real users instead of search engines? Google has only one objective that is to satisfy it's user with relevant and high quality search results. So let us think differently and act differently with Google guidelines.<br />
<br />
<br />
<b>Following are the main points that Google think and layout before any update in their algorithm. </b><br />
<br />
<br />
<ol style="text-align: left;">
<li>Would you trust the information presented in this article?</li>
<li>Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?</li>
<li>Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?</li>
<li>Would you be comfortable giving your credit card information to this site?</li>
<li>Does this article have spelling, stylistic, or factual errors?</li>
<li>Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?</li>
<li>Does the article provide original content or information, original reporting, original research, or original analysis?</li>
<li>Does the page provide substantial value when compared to other pages in search results?</li>
<li>How much quality control is done on content?</li>
<li>Does the article describe both sides of a story?</li>
<li>Is the site a recognized authority on its topic?</li>
<li>Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?</li>
<li>Was the article edited well, or does it appear sloppy or hastily produced?</li>
<li>For a health related query, would you trust information from this site?</li>
<li>Would you recognize this site as an authoritative source when mentioned by name?</li>
<li>Does this article provide a complete or comprehensive description of the topic?</li>
<li>Does this article contain insightful analysis or interesting information that is beyond obvious?</li>
<li>Is this the sort of page you’d want to bookmark, share with a friend, or recommend?</li>
<li>Does this article have an excessive amount of ads that distract from or interfere with the main content?</li>
<li>Would you expect to see this article in a printed magazine, encyclopedia or book?</li>
<li>Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?</li>
<li>Are the pages produced with great care and attention to detail vs. less attention to detail?</li>
<li>Would users complain when they see pages from this site?</li>
</ol>
<br />
<br />
These details are sourced from <a href="http://googlewebmastercentral.blogspot.in/2011/05/more-guidance-on-building-high-quality.html">Google Official Webmaster Blog</a> written by search and quality expert <b>Amit Singal.</b></div>
</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-9228252466387132592013-08-30T11:39:00.000-07:002017-06-12T23:56:27.488-07:00How to write a great guest post?<div dir="ltr" style="text-align: left;" trbidi="on">
Many people are now being convinced of the benefits that can arise from doing guest blogging activities. Guest blogging not only helps the guest blogger reach more people and promote his or her product, service or website to a different audience but also helps the website or blog accepting guest posts gain high quality content and build good and lasting relationships with guest bloggers. However, a lot of people seem to have problems when they do guest posts and often don’t make the most out of the guest blogging activities. Therefore, here are some of the most important things that guest bloggers have to consider and take note of in order for them to create great guest posts that work!<br />
<br />
<b>1. Take note of the website or blog where you will post.</b><br />
<br />
The website or blog where you will post your guest article should be taken into consideration first before you even start writing. First, you have to make sure that the blog or website has a good reputation and an acceptable traffic. Next, you must see to it that the blog’s audience is appropriate or will be interested in your product, service, or website that you will be promoting.<br />
<br />
Afterwards, take some time to look at the posts that are currently written in the blog or website. Take note of the style, tone, and the range of topics that are usually talked about. It’s also best if you read the blog or website’s most popular posts and see how people or the readers are reacting to it by reading the comments. Use this as your basis or model for writing your guest post. See to it that the style and topic will be of interest to the readers and that they would find time to read it even if it is a guest post. The bottom line is that your post must not be too different from the rest of the articles present in that website and must be able to blend in and comparable enough to the best articles ever written in that website or blog.<br />
<br />
<b>2. Take note of the blog or website’s audience.</b><br />
<br />
After you have analyzed the blog or website you then have to take a look at the people reading the website. You must be able to identify what they like and don’t like. Remember that your goal is to reach these people and make them your readers as well. Analyze the reasons why they are visiting that website or blog where you are going to do the guest post and apply it to your own strategy. However, you must also be careful not to be too similar to the website or blog where you will do the guest posts because this will make the impression that you have nothing different or new to offer them, resulting for them not bothering to take a look at your website or even consider your product or service.<br />
<br />
<b>3. Focus on your writing style.</b><br />
<br />
Make it to a point that you showcase your unique writing style to the readers when you do guest blogging. It’s important that they recognize or distinguish your writing and find your topic interesting enough for them to visit your own website. Talk about interesting topics but also at the same time give the readers the feeling of wanting more of the kind of stuff that you have written. When readers feel like they want to see more of you inevitably they will visit and become regular readers of your website. Remember to always provide high quality and interesting guest posts because these represent your websites to other people and these guest posts are your ticket to success as well.<br />
<br />
This guest post is written by <a href="http://topnetseo.com/">topnetseo.com</a> If This post help you then Like my facebook fan page and follow my blog.<br />
<br />
<a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Here is a List of Top 10 SEO Companies in India</a></div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-73212271248360171432013-08-28T12:43:00.000-07:002017-06-13T00:04:07.889-07:00Frustrations Of An Ethical Guest Blogger<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcCEcSX1A7zlmvKcSaEc-hHWA8Nt2UOMii8fgGqzghVPP49OOgvOLrJwvDp72qZXN65xgkDO7bmI4vQU8KkycC3eYNkCxa_YU9cvQd9oFqxY51sMIEYCA35k5EZk1Bt5ohYe5ciaY1l0/s1600/guest+blogging1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLcCEcSX1A7zlmvKcSaEc-hHWA8Nt2UOMii8fgGqzghVPP49OOgvOLrJwvDp72qZXN65xgkDO7bmI4vQU8KkycC3eYNkCxa_YU9cvQd9oFqxY51sMIEYCA35k5EZk1Bt5ohYe5ciaY1l0/s320/guest+blogging1.png" width="320" /></a></div>
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Do you have a blog that needs traffic and backlinks? Did you hear about how great guest blogging is for your site? If you can’t wait to jump the gun on guest blogging because of its benefits, then you should probably hold your horses and read on to learn the challenges and frustrations that ethical guest bloggers encounter in the blogosphere.<br />
<br />
I’m not trying to discourage you out of guest blogging; I just want you to understand that it’s not all rainbows and sunshine in the world of guest blogging. You’ll certainly encounter a lot of challenges and frustrations that can break your determination and possibly gets you to think of quitting.<br />
<br />
By reading this article, you will have a better understanding of what it takes to succeed as a guest blogger. You’ll come to understand the challenges and frustrations that most guest bloggers encounter and be able to come up with a plan and be ready to face them.<br />
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You should understand that you are not alone and you’re certainly not first to encounter these frustrations. Your determination will determine whether you will succeed or not. If you quit, then of course you would fail but if you’re persistent in learning and writing then someday your time will come.<br />
<br />
The first challenge in guest blogging is finding the right blog to get your article published. This is after you have written an article that you’ve researched like crazy, optimized to be search engine friendly and had made sure that it’s 100% unique and plagiarism free.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0L4vYpCvFqqCQhASqXLkE1gj5hIWNVP-glQXueksijfe7pCCUB68TBqgRLd5RH1Y5uDu_D7-f3MRMgNVXP4_rlGIRAVrlW75xot8i_SgASIdzpKzIKA40qrj062hnb0mZc7t9zthfctA/s1600/guest+blogging2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="108" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0L4vYpCvFqqCQhASqXLkE1gj5hIWNVP-glQXueksijfe7pCCUB68TBqgRLd5RH1Y5uDu_D7-f3MRMgNVXP4_rlGIRAVrlW75xot8i_SgASIdzpKzIKA40qrj062hnb0mZc7t9zthfctA/s320/guest+blogging2.png" width="320" /></a></div>
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You would probably find a lot of blogs out there and it is important to choose the right blog for you. You should be wary of deceitful bloggers that would steal your article faster than a Ferrari. What makes this very frustrating and infuriating is that you’ll just suddenly find your article that you’ve worked so hard for in another blog and they have taken all the credit.<br />
<br />
You should also avoid bloggers that are charging guest bloggers a fee just to review your guest post request and does not even guarantee that your article will be published. Just cross out this blogger and look somewhere else.<br />
<br />
Why not just guest post on top blog? If these top blogs publish your article then it would be like winning American Idol. This would certainly improve your reputation and credibility but as I’ve mentioned, it’s like winning American Idol which only happens once a year. The competition to attract the attention of the blog manager is very fierce and these blog managers are also a 100 times busier than most bloggers.<br />
<br />
You should certainly avoid blogs that are dead or dying. If there are no updates to the blog for months then that itself would be a good reason to cross it out of your list. And you would also encounter bloggers that think that they are on top even if they are not. It’s when they get moderate traffic that they suddenly require guest bloggers to walk barefoot on a road full of broken glass while playing the violin and singing at the same time. It’s ridiculous!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhlG-qzTovgt2jiosEyCkdiMJrXVITBIu0zuVZm7YPH-MKoEMEiFjOUazFlHYGdfsAHq-exWoL7YTSnYdS0HRCmyARh_13oz8l6oKUxOUpEYurZ_WK43T7EcoeruuGFkkh7JXYOHpEHk/s1600/guest+blogging3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDhlG-qzTovgt2jiosEyCkdiMJrXVITBIu0zuVZm7YPH-MKoEMEiFjOUazFlHYGdfsAHq-exWoL7YTSnYdS0HRCmyARh_13oz8l6oKUxOUpEYurZ_WK43T7EcoeruuGFkkh7JXYOHpEHk/s320/guest+blogging3.png" width="320" /></a></div>
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At the time that you’ve chosen a blog, don’t be surprised to see a 2000- word manual for guest posting. It’s like they don’t want you to submit a guest blog from these manual and even you have already read through the manual, it is still not clear whether you should send your article through email or contact form.<br />
<br />
Blog owners also have the habit of not getting back to you once you’ve submitted your request. This is certainly frustrating because it would leave you wondering whether the blogger has read your request or not. It would also force you to face a difficult decision if you should request that same article to a different blog or still wait for the response of the first blogger.<br />
<br />
What you really don’t want to happen is that the same content would be posted in two different blogs. This would surely damage your reputation and credibility if the two blogs would overlap audience-wise.<br />
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Though more blog sites have an easy process of submitting your guest post, there are still those out there that are quite challenging. You really need to stretch your patience and not be discouraged in facing these challenges and frustrations and instead face them with courage and confidence.<br />
<br />
It’s your turn!<br />
<br />
Whatever ideas comments or suggestions that you have, please share it in the comments section below.<br />
<br />
I hope to hear from you soon. Cheers!<br />
<br />
<b>About the author:</b><br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEity-04ws1Dre5oc6NZW-WMCd7rtK1mM5aeBwAuCuqR-1NaT6_eHQIRnRMDTIodlQph0gf0-SHYbErGY9JVKfy7vqClSYdhmV9Z12V6040xn4mLsniwSLJi79uHSYG8tIBlKJoz-yow1aM/s1600/guest+blogging4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEity-04ws1Dre5oc6NZW-WMCd7rtK1mM5aeBwAuCuqR-1NaT6_eHQIRnRMDTIodlQph0gf0-SHYbErGY9JVKfy7vqClSYdhmV9Z12V6040xn4mLsniwSLJi79uHSYG8tIBlKJoz-yow1aM/s1600/guest+blogging4.png" /></a></div>
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<span lang="EN-SG" style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;"><a href="https://plus.google.com/118098422274785878648/posts">Adam Prattler</a></span><span lang="EN-SG" style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;"> aims to spread his advocacy towards ethical guest blogging. Join him and his community at </span><span lang="EN-SG" style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;"><a href="http://post-me.org/">Postme</a></span><span lang="EN-SG" style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;"> and help give the internet a better future.</span></div>
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If This post help you then Like my facebook fan page and follow my blog.<br />
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<a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Global Digital Marketing Agencies</a><br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-78176995654720246592013-08-23T11:38:00.000-07:002017-06-13T00:02:41.903-07:00What You Need to Know About SEO for Bing<div dir="ltr" style="text-align: left;" trbidi="on">
<b id="docs-internal-guid-5a0d0b79-ac77-b95a-5c21-14ca46835130" style="font-weight: normal;"></b><br />
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-5a0d0b79-ac77-b95a-5c21-14ca46835130" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Until 2010, it appeared that Google would perpetually be the king of the internet. SEO strategy for most </span><a href="http://www.bytelaunch.com/orange-county-seo-company" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">SEO companies</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> revolved solely around Google, with little thought to other search engines. However, with each additional year, Bing gains market share in the United States and abroad. Bing requires an approach to SEO that is similar to that of Google, but the best results are achieved by focusing on the unique Bing search algorithm separately.</span></b></div>
<b id="docs-internal-guid-5a0d0b79-ac77-b95a-5c21-14ca46835130" style="font-weight: normal;"> <h2 dir="ltr" style="line-height: 1.1500000000000001; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #4f81bd; font-family: "cambria"; font-size: 17px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bing Indexing Differences</span></h2>
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">According to Microsoft's own internal memos, the company is now sharing a search algorithm with Yahoo – isn’t that crazy!? This merger means that the combined </span><a href="http://www.marketplace.org/topics/tech/bing-takes-second-place-internet-search-traffic" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Bing/Yahoo entity now accounts for more than a quarter of all web traffic</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Bing, however, has some technological limitations in the way that its web crawler indexes pages. </span></div>
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<br /></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For one, Bing does not support canonical URL tagging, so web designers must be careful with how they manage their URL's through the Bing Webmaster Tools. </span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Additionally, some shopping sites might be negatively impacted by Bing's page limit. Since Bing only indexes 100k pages on any given root domain, sites with many different product pages would be better served by spreading them categorically across several domains. </span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bing does not allow the use of meta-refreshes, and it further does not support any form of redirect other than a 302. </span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">An experience </span><a href="http://www.bytelaunch.com/search-engine-optimization" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">SEO company</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> should be able to take a look at your website to determine if it meets the standards of both Google and Bing, and ensure that the site won't be de-indexed due to sloppy programming.</span></div>
</li>
</ul>
<h2 dir="ltr" style="line-height: 1.1500000000000001; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #4f81bd; font-family: "cambria"; font-size: 17px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Backlinks for Bing</span></h2>
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<br /></div>
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As most web-savvy developers know, the majority of a website's Page Rank is dependent on the number, but more importantly the quality, of its backlinks. Bing has a smaller search index than Google, so it is unable to see some of the backlinks that Google sees. </span></div>
<br /><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For SEO purposes, this means that your </span><a href="http://www.bytelaunch.com/" style="text-decoration: none;"><span style="background-color: transparent; color: blue; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">SEO company</span></a><span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> should focus on a smaller number of backlinks on high authority websites that are clearly indexed by Bing. Interestingly, Bing has been known to drop a website from its search results if it doesn’t have at least one external backlink pointing to it.</span></div>
<h2 dir="ltr" style="line-height: 1.1500000000000001; margin-bottom: 0pt; margin-top: 10pt;">
<span style="background-color: transparent; color: #4f81bd; font-family: "cambria"; font-size: 17px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Conclusion</span></h2>
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Bing is not going away anytime soon. In fact, if Bing continues to grow at the same rate, it is likely to account for nearly half of all search traffic by 2020. SEO authorities need to modify both their internal page design as well as their link building, or link earning, strategy to account for Bing's quirks and differences. As Bing continues to evolve, it is likely that it will become even more differentiated from Google, and it will force an even bigger shift in SEO strategy.</span><br />
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Top Rankings in Google Best SEO Companies in India Top 10 list</a></span><br />
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span>
<span style="background-color: transparent; color: black; font-family: "calibri"; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
</b></div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com1tag:blogger.com,1999:blog-5907297596419017747.post-79008247398407900842013-03-21T03:54:00.000-07:002017-06-13T00:00:48.017-07:00301 Redirection, Leverage Browser Caching & Gzip Compression .htaccess Code<div dir="ltr" style="text-align: left;" trbidi="on">
Web page speed is an important aspect of high search engine ranking. Google give high priority to page speed signals among 200 other signals. So i am going to share the code that is used to enhance the page speed of website.<br />
<br />
301 is the permanent redirection from old url to new url. We can use 301 redirection code in .htaccess to resolve the issue of WWW and without (WWW). Suppose i have a website opening with both WWW and without WWW then search engine's will count them two different domains and the result will be duplicacy of two domains. We can resolve this issue with two methods either by setting our preferred domain in Google webmaster or by using 301 redirection.<br />
<br />
<b>Here is the method to set up a preferred domain in Google Webmaster.</b><br />
<br />
<ol>
<li>Login to Google.com/Wembasters</li>
<li>Select the website you want to prefer.</li>
<li>Go to setting</li>
<li>Select preferred domain</li>
<li>Select their either with WWW or without WWW.</li>
</ol>
<b>After this the preferred domain will be set for all backlinks. </b><br />
<br />
<a name='more'></a><b>Here is the code of 301 redirection</b><br />
<br />
Options +FollowSymlinks<br />
RewriteEngine on<br />
rewritecond %{http_host} ^example.com [nc]<br />
rewriterule ^(.*)$ http://www.example.com/$1 [r=301,nc]<br />
<br />
If you wish to set a Error status code for all Not found pages then use the following code:-<br />
<br />
ErrorDocument 404 /errors/index.html<br />
<br />
<b>Here is the Gzip Compression code to compress the txt, html and css of webpages.</b>
<br />
<br />
<b># compress text, html, javascript, css, xml:</b><br />
<br />
AddOutputFilterByType DEFLATE text/plain<br />
AddOutputFilterByType DEFLATE text/html<br />
AddOutputFilterByType DEFLATE text/xml<br />
AddOutputFilterByType DEFLATE text/css<br />
AddOutputFilterByType DEFLATE application/xml<br />
AddOutputFilterByType DEFLATE application/xhtml+xml<br />
AddOutputFilterByType DEFLATE application/rss+xml<br />
AddOutputFilterByType DEFLATE application/javascript<br />
AddOutputFilterByType DEFLATE application/x-javascript<br />
<br />
<br />
#Gzip<br />
<ifmodule mod_deflate.c=""><br />AddOutputFilterByType DEFLATE text/text text/html text/plain text/xml text/css application/x-javascript application/javascript text/javascript<br />
</ifmodule><br />
#End Gzip<br />
<br />
Here is the code of leverage browsing cache. Leverage browsing cache is the process of remembering the images and other changeable things for next time visit of same visitors.<br />
<br />
<b>## EXPIRES CACHING ##</b>
<br />
<br />
ExpiresActive On<br />
ExpiresByType image/jpg "access plus 1 year"<br />
ExpiresByType image/jpeg "access plus 1 year"<br />
ExpiresByType image/gif "access plus 1 year"<br />
ExpiresByType image/png "access plus 1 year"<br />
ExpiresByType text/css "access plus 1 month"<br />
ExpiresByType application/pdf "access plus 1 month"<br />
ExpiresByType text/x-javascript "access plus 1 month"<br />
ExpiresByType application/x-shockwave-flash "access plus 1 month"<br />
ExpiresByType image/x-icon "access plus 1 year"<br />
ExpiresDefault "access plus 2 days"<br />
<br />
## EXPIRES CACHING ##<br />
<br />
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<a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Guaranteed Top Rankings in Google</a><br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-61364685677144673052013-03-19T00:50:00.001-07:002017-06-12T23:59:53.946-07:00How To Optimize a Website Best To Search Engines?<div dir="ltr" style="text-align: left;" trbidi="on">
Hi everybody, How are you doing? After a long time once again i am going to share some personal experience and experiments those i thought should be implemented to improve search engine ranking. Today is the era of Google Panda and Penguin. Let us first discuss about these two enormous updates and then will come on conclusion what should be done for best web presence?<br />
<br />
<b>Google Panda:-</b> According to various webmasters and articles written in famous search engine news and blogs like searchengineland, searchengineswatch etc Panda is named on the Google employ name Panday who invented the technique to fight with thin content. In Feb. 2011, Google announced it's enormous algorithm update that is Panda and that effected the more than 25% search queries that time. Google Panda is all about related to content of website, related website and linked website. If you have thin content, mean a content that is also published on other websites, blogs, articles, news or anywhere then you are a victim of Panda. If you have same content on different pages of website then for sure you will loose your website within search results.<br />
<br />
Panda is the lover of fresh content and love the informative and user engaged data like content in comments, discussion forums and question answer websites like <b>answers.yahoo.com, Quora.com, Ask.com, chacha.com, Answer.com, WikiAnswers.com</b> etc. We can see the impact of participation on these website within some days.<br />
<br />
I always think while doing participation on Q/A sites, what will be their impact on our website but once we get a reputed profile rank then we can leave our website link in the source or as a signature that will enhance our backlink profile.<br />
<br />
<a name='more'></a><br />
<br />
Today we can't say that doing directory, bookmarking, article, press releases and other off page things can get us ranking for our keywords. No one knows the exact funda behind getting top search results for your keywords. But as per discussions and search engine guidelines if we continue to posting in our blog, news and announcement sections of website then we can rank higher than others.<br />
<br />
So it is clear to understand that blog and news section is the foremost requirement of today seo. If you wish you build a career in seo then you can't avoid the importance of content in Internet marketing.<br />
<br />
<b>Penguin:- </b>Google Penguin is another major update done by Giant search engine to prevent and penalize the web-masters using unethical methods like link building, keyword stuffing, cloaking, doorway pages, hallway pages etc. At the time of penguin the most influence was on link building companies. Many link building companies shut down due to penguin update and many link builder got unemployed.<br />
<br />
Link building is not finished at all but doing link building with most relevant and niche specific websites is become hard. Before penguin the rule of seo was to build backlinks from anywhere weather it is related to niche or not but after penguin the things are changed. Now the backlinks become two edged sword if you leave your website link to a spamming or low relevant website then you will get hit by penguin or any other google penalty.<br />
<br />
So what should we can do in this situation to rank our keywords, to fetch the traffic from major search engines. How we can increase our ROI and how we can grow our sales to organic traffic? Does here anything that can be done beyond Pay Per Click to grow the sales and to rank the website on first page of search engine?<br />
<br />
Internet marketing or search engine optimization is not the process of building backlinks rather it is the method of doing things according to search engine or to help a search engine to find our website. So i am going to share somethings and tips we can use to fetch traffic, to fetch search engine attention and sales.<br />
<br />
<br />
<ol>
<li>Build a simple and clean website instead of complicated one.</li>
<li>Use as much as HTML can use to make it interactive.</li>
<li>Use only fresh and unique content instead of lorum ipsum and copied content.</li>
<li>Set titles accordingly because 50% impact will be of your title when search engines consider a website to show in search results.</li>
<li>Use keywords in headlines, alt tags and subheadlines.</li>
<li>Use long text for webpage content.</li>
<li>Keep keyword density from 1 to 2 percent.</li>
<li>Use inner pages too instead of fully focus on home page.</li>
<li>It's mandatory to use blog, news section to update about product and services.</li>
<li>Use structured data elements to specify the details to search engines.</li>
<li>Validate website HTML/CSS with W3C validation code.</li>
<li>Register website with search engine webmaster tools</li>
<li>Keep tracking on website via Google analytics and other analytic tools</li>
<li>Must put your phone number, business address on contact us and about pages.</li>
<li>Use open graph protocols to build social meta tags.</li>
<li>Must integrate with social media profiles like facebook, twitter, linkedin and Google Plus etc.</li>
<li>Must use Google Author tag to verify the authorship of website.</li>
<li>Must use canonical and pagination tags.</li>
<li>Don't hesitate to do internal linking</li>
<li>Don't hesitate to bold main keywords and headlines.</li>
<li>Using Tool Tip for anchor texts will be great.</li>
</ol>
<br />
<br />
These are some on page aspects should be implemented for best optimization website. I would like to share off page things also those should be followed to rank among top results.<br />
<br />
<ol>
<li>Do major search engine submission.</li>
<li>Do directory submission in relevant categories but start with domoz, yahoo directories.</li>
<li>Do bookmarking of high PR and famous bookmarking websites and participate in them by voting, liking, commenting and subscribing.</li>
<li>Write articles and publish on enormous article sites like ezine, self-growth etc.</li>
<li>Participate in forums, Questions/Answers, blog comments etc.</li>
<li>Do press releases distribution with high PR and good news publishing sites.</li>
<li>Start doing blogging on word-press, tumbler, hub-pages, blogger etc.</li>
<li>Utilize the approved links of articles, press releases and blogs by doing their directories and bookmarking.</li>
</ol>
<br />
<br />
We can't predict anything in SEO world but can do things accordingly to search engines. I always remember one favorite quote of Google while optimizing the website:-<br />
<br />
<i><b>“I love You If Visitors Love You”</b><i> <br /><br />If This post help you then Like my facebook fan page and follow my blog.</i></i><!----more----><br />
<i><i><br /></i></i>
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-24813890004420459032013-02-18T03:06:00.000-08:002013-02-18T03:06:22.679-08:00The SEO World after the Google Penguin Attack<div dir="ltr" style="text-align: left;" trbidi="on">
In April of 2012, the world of SEO changed. Some say it’s for the better. When all of the wrinkles are gone from the inception of the algorithm change that might well be the case. However, some legitimate businesses are having trouble keeping their ranking because they don’t fall in line with the new rules of the algorithm. However, some contest that they aren’t doing anything wrong and that there is an issue with the algorithm itself. Regardless, it becomes increasingly important to make sure that your site does not violate any of the webmaster guidelines set forth from Google.<br />
<br />
<b>Correcting Problems with Your Site for Penguin</b><br />
<br />
What are some of the things that Penguin is looking for and punishing? Quality and keyword stuffing are two of the biggest offences. If you have poor quality content on your site, or content brimming with keywords used almost nonsensically, then it is easy to see where the problem lies. It also happens to be easy to correct those SEO problems. By writing content with a higher quality level and by using keywords smartly rather than liberally, it is possible to fix the site and maintain a better ranking.<br />
<br />
Duplicate text is another problem that some sites might have. Even though you might believe that the content is different, it might have enough similarities that it shows up as duplicate. Even though there is certainly going to be some repetition with many different types of businesses and content, it has to be different enough that it shows as unique, and it should provide value for readers.<br />
<br />
<b>How Large is the Penguin Problem?</b>
<br />
<br />
While many companies are fearing how much this is going to affect their ranking due to the stricter SEO requirements, it really isn’t as much of a widespread issue as some would have you believe. Estimates are that the Penguin update is affecting less than 0.1% of English language sites. Most businesses learned long ago that poor content isn’t going to help them, and neither will keyword stuffing. They remedied the problem long ago, so they aren’t affected.
<br />
<br />
The key to making sure that you play well with Google and your SEO tactics net you a good spot on the search engines is ensuring that you continue adding good content to your site. Use Premium wordpress themes that have SEO features in them. Add quality back links, and do not engage in Black Hat practices when it comes to marketing. Simply by following the rules Google has in place for their search engine, you can keep your ranking.
<br />
<br />
<b><i>About author</i></b><br />
<br />
Anny Solway is a creative writer at ThemeFuse.com. She is passionate by Wordpress, SEO and Blogging. Don’t forget to check out stunning <a href="http://themefuse.com/">Premium Wordpress Themes</a></div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-22607076404130317222012-12-17T01:27:00.000-08:002012-12-17T02:52:41.886-08:00Business Promotion Through Social Networking<div dir="ltr" style="text-align: left;" trbidi="on">
In spite the fact this topic has been already debated in past, let’s get back to it and discuss the most important points. If you own small business nowadays, this article may become helpful for you. Just imagine only several steps separate you from your dream. Social Media is a truly powerful tool for all those who are in need of promotion. As you know, getting popular on the internet will bring you a lot of success and, of course, will get you a name that may totally change your daily life. There are a few things that must be done in order to go up.
<br />
<br />
Social Media Websites such as Facebook, Twitter, and YouTube are places that gather thousands of visitors nowadays. Hence, constantly being with those people online will help you get quality traffic to your website. As it turned out, it is really effective, and the biggest brands do this. Of course, promoting your business through social media is not an easy task for any website owner. Do you want to let people know about the products you market? If so, start doing so right away. For example, create a video on YouTube – tell people about what you sell, describe the importance of the products you sell. Of course, it won’t be enough. Get followers on Twitter or create a fun page on Facebook. Remember the golden rule – listen to opinions and points of views of all those whom you share with your information. In other words, be active – it will open a new wave of communication between you and your potential customers. Active communication with your potential customers is a road to successful cooperation in the future. Build trust in relationship with your customers.
<br />
<br />
Let them believe in your capacity to exceed their expectations and fulfil their requirements. Check out your social accounts multiple times a day. As it turned out, according to some findings, Google + may bring some traffic if used properly. Posting fabulous stories, articles and other business-related content, you will be always getting new visitors to your website. Chatting with your consumers undoubtedly will take a lot of free time; however, the results can be fruitful. Make it easy for people to find all the information they require to receive. Besides, your content may include news, different types of announcements, seasonal discounts, special promotions, exclusive offers etc. As you know, no pain no gain.
<br />
<br />
Never think that your work is over, as there are a lot of interesting and unique methods to promote your business through. Give your customers the opportunities to come back to you and purchase again. To our surprise, online market is really versatile. We never know what to expect from it tomorrow. Keep in mind that no one, except of you, will care about your business. No matter what product you are trying to promote, time, energy and patience must be invested in your business. Just forgot to mention that your main priority is a continuously returning customer.
Good luck with your further website promotion!
<br />
<br />
<b>About the Author:</b> Paul Smith is currently working at <a href="http://writemyessay.co/">http://writemyessay.co/</a>. He is fond of article writing and quest posting. Enjoy his writings!
<br />
<br />
If This post help you then Like my facebook fan page and follow my blog.
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-3383931479998077752012-10-28T23:33:00.001-07:002017-06-13T00:05:35.997-07:00Adwords Campaign Limit<div dir="ltr" style="text-align: left;" trbidi="on">
Here is a full list of all account creative and ad extension limits:<br />
<ul>
<li>10,000 campaigns (includes active and paused campaigns)</li>
<li>20,000 ad groups per campaign</li>
<li>5,000 keywords per ad group</li>
<li>300 display ads per ad group (includes image ads)</li>
<li>4 million active or paused ads per account</li>
<li>3 million keywords per account</li>
<li>10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*</li>
<li>100,000 active ad extensions per account</li>
<li>1.3 million references to ad extensions per account**</li>
</ul>
<div>
<br /></div>
<div>
<a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">Top 10 SEO Companies in India - Best SEO Company - eMarketingBlogger.com</a></div>
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-17556663874676446782012-10-19T22:39:00.000-07:002017-06-13T00:06:37.559-07:00PPC Video Ads, Remarketing and Display Ads <div dir="ltr" style="text-align: left;" trbidi="on">
Online advertising has taken on many subdivisions that are very important for the modern business owner to understand. There are many different types of advertising that are appropriate for different customers at different times in the sales funnel. Three of the most important types of advertising online are pay per click video ads, remarketing ads and display ads.<br />
<br />
Although all of these different types of advertisements are somewhat related, they each have their own niche that can help to create a more effective online marketing campaign for a business when used correctly. Below are some of the advantages of using each type of advertising in your online marketing campaign, as well as a short explanation of what each type of advertising is.<br />
<br />
<b>One – Pay per click (PPC) video ads</b><br />
<br />
You may notice that many videos today are running with little ads at the bottom. You may have even click on one of these ads and then taken to an outside website. These are known as pay per click video ads because the business that is advertising is paying for every customer that clicks on that ad at the bottom of the video.<br />
<br />
<a name='more'></a><br />
<br />
What a business is hoping for are highly targeted customers that will be interested in the ad because the ad is related to the video somehow. Although this is not a perfect science, it is becoming more and more effective with each business cycle and is a definite strategy to employ if you have a target market that watches a great deal of online video.<br />
<br />
<b>Two – Remarketing ads</b><br />
<br />
Remarketing is a relatively new analytic that measures and focuses on customers who have visited your site but did not convert for some reason. A remarketing campaign is a campaign that follows these customers around to their other online destinations and places ads for your company on those pages when it is appropriate.<br />
<br />
Remarketing campaigns can actually "learn" where a potential customer is going and place ads in those places if there is a place for advertisements on the webpage. While some people do not like being followed around the Internet in this manner, remarketing has been shown to be a highly effective method for getting people to revisit a website and possibly convert.<br />
<br />
<b>Three – Display ads</b><br />
<br />
A display ad is an umbrella description for any advertisement that is displayed on a website. However, display ads normally refer to large ads at the top of a webpage that are related to the web content in some way. Display ads are often more expensive than the other two types of advertisements mentioned here, but they are very effective at getting click through's when they are directed at the appropriate audience and websites.<br />
<br />
In order to choose which type of advertisement is best for you, you must take stock of your target market. How do they behave online? What websites do they visit, and how do they like to be advertised to? All of these analytics are freely available within the auspices of the major search engines and social media hubs. You can also obtain this information directly from your customers by performing focus groups or handing out surveys online. Pay per click campaigns with multivariate tests included are also an effective way of seeing how customers react to certain keywords, phrases and pictures within your ads.<br />
<br />
<b><i>About the Author:</i></b> Marc Pearson works with the marketing team at <a href="http://www.pureppc.com/about/">PurePPC</a> and is an avid reader and writer of several blogs. He is creative and imaginative in every aspect of marketing and advertising. He thoroughly enjoys business marketing, computer technology, web design, and online business management. When he is not working he also enjoys a good sci-fi novel, mountain biking, and hiking.If This post help you then Like my facebook fan page and follow my blog.<br />
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<a href="http://emarketingblogger.com/2016/07/23/seo-companies-india-best-top-10-list/" target="_blank">eMarketingBlogger.com List of SEO Companies in India Top Best Agencies eMarketingBlogger.com</a><br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-88118961522699816612012-10-10T22:19:00.000-07:002012-10-10T22:19:19.998-07:00Document Types Indexed by Google <div dir="ltr" style="text-align: left;" trbidi="on">
Hi, I shared the type of formats google store and index. Below are a number of file extension types those are crawled and indexed by google.
<br />
<ul>
<li>Adobe Flash (.swf)</li>
<li>Adobe Portable Document Format (.pdf)</li>
<li>Adobe PostScript (.ps)</li>
<li>Autodesk Design Web Format (.dwf)</li>
<li>Google Earth (.kml, .kmz)</li>
<li>GPS eXchange Format (.gpx)</li>
<li>Hancom Hanword (.hwp)</li>
<li>HTML (.htm, .html, other file extensions)</li>
<li>Microsoft Excel (.xls, .xlsx)</li>
<li>Microsoft PowerPoint (.ppt, .pptx)</li>
<li>Microsoft Word (.doc, .docx)</li>
<li>OpenOffice presentation (.odp)</li>
<li>OpenOffice spreadsheet (.ods)</li>
<li>OpenOffice text (.odt)</li>
<li>Rich Text Format (.rtf, .wri)</li>
<li>Scalable Vector Graphics (.svg)</li>
<li>TeX/LaTeX (.tex)</li>
<li>Text (.txt, .text, other file extensions), including source code in common programming languages:</li>
<li>Basic source code (.bas)</li>
<li>C/C++ source code (.c, .cc, .cpp, .cxx, .h, .hpp)</li>
<li>C# source code (.cs)</li>
<li>Java source code (.java)</li>
<li>Perl source code (.pl)</li>
<li>Python source code (.py)</li>
<li>Wireless Markup Language (.wml, .wap)</li>
<li>XML (.xml)</li>
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When you use the filetype: operator in a Google search (for example, filetype:xml galway, Google searches for files with the .xml extension, not for files of file type XML. <br /><br />
Read More here <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35287">Google webmasters</a><br />
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Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-35503426076477412862012-10-03T03:58:00.000-07:002012-10-03T04:48:24.595-07:00How to make your Guest Post successful?<div dir="ltr" style="text-align: left;" trbidi="on">
Guest posting refers to writing on someone's blog or website to direct the audience to your website. This technique is not normally used by the website owners. They think that by posting their articles on different websites they would actually work for the promotion of other websites. <br />
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But the reality is a bit different; you can make your website very successful by using the guest posts wisely. Here, we shall provide you some guidance for making your guest post successful. <br />
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<b>Plan the Guest Post</b><br />
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The basic problem with many unsuccessful website owners is that they don’t plan the things. You need to establish the objectives you want to achieve through the guest posts. After establishment of the objectives, search out the blogs or websites where you want to post your articles. <br />
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While choosing the websites, make sure that they allow you to make guest post. Moreover, always choose a website which is relevant to the website you want to promote. Guest post of a medical website can never be successful on a music website.
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<b>Keywords instead of Back links</b><br />
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Some years a go the concept of back linking was very hit in the world of Search Engine Optimization (SEO). People used to create a back link to the home page of the website in their guest post and ask the people to click on it and go to the website for more details. It is proved to be very successful but there is a better concept in this framework. <br />
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You can choose the keywords which have been discussed in your website and write an article discussing those key words, than you can create a hyperlink of those key words. In this way, you can direct traffic to your website without expressively requesting the visitor to do this. It has at least ten times better response rate than the previous technique. <br />
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<b>Make Your Site Attractive</b><br />
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One thing which should always be considered that if someone comes to your website once and doesn’t get what is required by him, he would not come again. So you should start guest posting only when you think that your website has become so attractive to glue up the visitors. <br />
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Keep in mind that the ultimate objective of guest post is that the visitor bookmark your website or remember it so that next time he comes directly to your website rather than through a guest post.<br />
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<b>Don’t go Off the Topic</b><br />
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The content of the guest post should always be relevant to the contents of your website. For example, you are running a website of video games and you are making a guest post in a soccer website. Even if you use the word video games in it and create a hyperlink with your own website, your visitor is not likely to stay there for a long time. <br />
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Because what he was looking for was perhaps the Soccer news, he has nothing to do with the “Need for Speed” game you are offering on your website. So, you should target your audience, select a suitable website and contents for guest posting.
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<b>Select a Famous Website</b><br />
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Not all websites allow you to make guest posts, but you should only choose one which already has the quality stuff in it and whose ranking is better than you.
The posts on the websites of better ranking are more likely to come on the first page in the search results. So more people read them and consequently directed to your website. If you would choose a website with lower ranking, you would actually benefit that website. <br />
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<b>Follow the Guest Post</b><br />
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Some websites don’t publish the guest post published by you immediately; instead they give you a date by which the post will be published after review.
You should follow your guest post as you will have to approve, reject and reply the comments posted on it. The comments are the feedback of your viewers so you should not take it for granted. <br />
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<b>Don’t Publish the Post Twice</b><br />
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There are some basic rules of internet posting, one of them is that you should not copy paste the contents of anyone. <br />
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If you do it, your ranking starts falling in the search engine results. Moreover, there is also a possibility that the guest website would also black list your account. Similarly, if you post one article twice, it would have literally no benefit. In fact, search engine would not lift any of them in its search result due to this confusion. <br />
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The search engine optimization is a wide concept and guest posting is one of its tool. If you follow the guidelines mentioned above, you can actually make your Guest Post successful.<br />
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<b>Author’s bio:</b><br />
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My name is Sonia Jackson. I represent the web-site <a href="http://www.writing-research-papers.org/">http://www.writing-research-papers.org</a>. We’ll help you to solve all problems with writing different essays and research papers in a short time; we’ll answer all your questions and give you useful advices.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0tag:blogger.com,1999:blog-5907297596419017747.post-68308518054572459822012-10-03T03:51:00.000-07:002012-10-03T04:48:56.895-07:00The innovations of Google for the last 2 years<div dir="ltr" style="text-align: left;" trbidi="on">
Although the Google search page has changed very little since its launch, the search engine has changed quite a bit. The programmers are fighting a constant battle with the people who wish to short circuit Google’s goals and have their sites rank highly when they should not. This is why the “Google Dance” is such a pain for web optimization services. <br />
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The regular changes in the <b>Google algorithm</b> cause search engine optimizing company’s clients’ websites to move up and down the search engine results. This may not seem like such a problem if the client has already paid for the one off service, but if an optimizing company promised to keep the client on page one for six months, then the optimizing company has a big problem.<br />
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The advanced features of Google involve a piece of code that Google programmers have been playing with since the Google-program creation. They have made it so that you may exclude words or explicitly include words. <br />
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There is even a function to include some or all of the words in the search bar. These are the grandparents of the Google algorithm, but what people fail to notice, are the improvements that have occurred to these little pieces of search algorithm code. <br />
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<b>Refining the explicit code</b><br />
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One of many innovations of the past two years includes refining the explicit code. For those of you who do not know, you can include a word explicitly by putting it in quotation marks. That way, it will only return results with that specific word in. So for example if you searched for “scary peaches”, then you would only get results with those specific words in. <br />
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It used to be, that if you wanted a word to be included explicitly, then it would bring up results showing the millions of sites with that word in. Then they improved the algorithm, so that it only included sites that have the word as 10% (or less) of its total content. <br />
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10% may seem a lot, because it means once per every ten words, but a larger amount is sometimes needed. For example, this article says <a href="http://www.dissertation-writing-help.org/">Dissertation Writing</a> 18 times. That is 2.28% of the text.
This rule means that most spam sites were excluded. They then innovated further so as to order the results correctly. Instead of showing results randomly, the sites with the explicit word as a keyword were shown first. Then the sites with the explicit word in the meta description, then sites with the explicit word in the most keyword prominent positions, and onwards.<br />
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<b>Multi lingual interfaces</b><br />
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The best innovation Google has come up with is its multi lingual interfaces. The language capabilities given for free by Google are frightening. Especially when you remember that in the 80’s, chief scientific advisors in the UK and US claimed a multilingual text translator was too complicated to ever be attempted this century (technically they were right, since it’s now 2012). <br />
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However, if you are not in awe of their current translator capabilities, then consider that every word entered opens up a possibility of millions of other words to replace it, to go after it and before it.<br />
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For example, here is an example of two very different sentences that only have one word different. Google’s translation algorithm is able to differentiate between them both, so as to find the correct translation to translate it into Turkish.<br />
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I saw a tear on her shirt - Ona gömlek gözyaşi gördüm<br />
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I saw a tear on her face - Onu yanağına bir gözyaşi gördüm<br />
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In 2010 Google could only translate 30 languages (badly). It can now (2012) expertly translate 64 languages. They even translate the alpha languages, Armenian, Azerbaijani, Basque, Georgian, Gujarati, Haitian, Creole, Kannada, Latin, Tamil, Telugu and Urdu. <br />
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If you think you could translate a phrase better, they even take suggestions. They didn’t stop there. They have also created a toolbar that allows you to translate whole webpages at once. <br />
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<b>Google locations</b><br />
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They didn’t stop there either. In recent years their “Google locations” has been a welcome addition to their Google maps technology. They have integrated both Google locations technology and cookie reading to identify your location.<br />
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All of this technology has been integrated into their language specific searches, so that you are now able to search for sites or people in certain locations with certain languages. <br />
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A person may search for “Miss Jenny Blue”, on Google, but only search one country such as Spain. That same person may also specify that they only want the resultant pages in Spanish (or any of the 64 languages). <br />
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When those websites appear on the search engine, a translate toolbar can be used to translate those Spanish pages into the searchers native tongue. <br />
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<b>About the Writer of this post</b><br />
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My name is Sonia Jackson. I represent the web-site <b><i>http://www.dissertation-writing-help.org</i></b>. We’ll help you to solve all problems with writing different dissertations and research papers in a short time; we’ll answer all your questions and give you useful advices.</div>
Sandeep Kumarhttp://www.blogger.com/profile/09450158282764493804noreply@blogger.com0