Tuesday, December 3, 2013

What the Hummingbird brings?

In September 2013 Google officially presented new search algorithm called “Hummingbird”, though in fact the bird have been making a nest in a search system during a whole month before official premiere. As Hummingbird is a search algorithm with a fundamentally new approach of processing complex phrases in search queries. Unfortunately, Google developers keep in secret the technical principles of the algorithm, so we can only guess and try to adapt the text content for the new algorithm. What we know for sure is that the changes in the content should be done shortly in order to adapt websites to new algorithm and save high rates.

Undoubtedly, the introduction of a new algorithm will make significant changes in the policy of sites promotion, especially in the quality of content. Relevance, quality and depth of content should be now taken into account. Short articles "stuffed with" key words are the first positive steps that send a website to the back of the SERP. In order to take the most advantageous position, one should adhere to the following strategy:

1. Extend and adapt the selection of keywords using a variety of advanced options for the same phrase.
As a rule, those who use voice search, use longer phrases. For example: "How can I quickly get to ...", "Where is the best place to buy...", "Where can I go on a Saturday evening in the city ..." and so on. Thus, we should think over and apply all possible variants that can be used by potential visitors.

2. Use related words and a maximum number of synonyms.
Most relevant articles posted on the site will be determined not only by keywords, but also accompanying phrases and synonyms. In other words, if the user types in a word synonymous with the good or service you offer, Hummingbird will lead customers to your web site as well. The search engine gives results not only by key words typed into the search string, but also according to synonyms. This gives you an opportunity to be on top even through synonyms, and not just direct key words. In order to determine which synonyms Google « understands», you only should pay attention to those options that are displayed on the screen while you type words into the search string.

3. Take measures to get your content quoted or referred to by other web resources.
Whenever your website is referenced, the link to your resource is used or the website is mentioned together with competing resources (websites on similar subjects), it will be an evidence for Google that your companies or web sites are connected with each other. It’s great when competitors have considerable authority, and your website is mentioned along with them, your position automatically grows.

4. Thoroughly analyze texts for links that are used to promote a web resource.
Probably everyone knows that the links which have words related to the topic of the web site are much more attractive for search engines. Therefore, they should be used extensively. To create natural links it is important to use keywords together with their synonyms.

5. Pay attention to the universal search algorithm.
It is quite logical that Hummingbird is more focused on the issue of universal results. For example, if the user types in "cook lasagna yourself", it is logical to give instructional video immediately. Orientation on Universal Search provides huge advantages to not only attract new visitors, but also to outmarket the competitors. These are several tips how to do it: - Choose the images for Google Images;
- To determine what kind of results connected to your products or service emerges in a search string;
- Create high-quality video content and optimize it for YouTube;

About the author: Paul Smith is an excellent writer and the author of this essay. He is an expert in such topics as SEO, networks and internet. It is easy to connect with Paul on Google+. You can read other articles written by Paul at cleverpaperwritingservices.com

Related - Top 10 SEO Companies in India – Best SEO Companies India – SEO India – Best SEO Services India

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