Here is a full list of all account creative and ad extension limits:
- 10,000 campaigns (includes active and paused campaigns)
- 20,000 ad groups per campaign
- 5,000 keywords per ad group
- 300 display ads per ad group (includes image ads)
- 4 million active or paused ads per account
- 3 million keywords per account
- 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
- 100,000 active ad extensions per account
- 1.3 million references to ad extensions per account**
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