Integration of social media to a blog is rapidly on the increase. Any blogger who does not integrate their blog with some social media platform(s) risks failure. This is because people are shifting interactions to social media platforms. Having social media integrated into your blog makes it easier for your readers to interact with you, and with each other in an environment where they feel comfortable. Other benefits that you will enjoy once you integrate social media with your blog are that you will be able to identify target groups easily, you will have an easier time positioning your brand, you gain more credibility, you will be able to carry out market research in an easier way and you are able to advertise to an increased number of people with greater success.
