Although the Google search page has changed very little since its launch, the search engine has changed quite a bit. The programmers are fighting a constant battle with the people who wish to short circuit Google’s goals and have their sites rank highly when they should not. This is why the “Google Dance” is such a pain for web optimization services.
The regular changes in the Google algorithm cause search engine optimizing company’s clients’ websites to move up and down the search engine results. This may not seem like such a problem if the client has already paid for the one off service, but if an optimizing company promised to keep the client on page one for six months, then the optimizing company has a big problem.
The regular changes in the Google algorithm cause search engine optimizing company’s clients’ websites to move up and down the search engine results. This may not seem like such a problem if the client has already paid for the one off service, but if an optimizing company promised to keep the client on page one for six months, then the optimizing company has a big problem.
